WHO WE ARE

When leading brands get serious about driving sales through word-of-mouth and social media marketing, they turn to Zócalo Group.

Zócalo Group is an award-winning word-of-mouth and social media marketing agency focused on one thing:

To help our clients become the most talked about, recommended and chosen brands in their categories.

 

what is a zócalo?

Zócalo is a Mexican word for a town's main plaza or square. It’s a community gathering spot where people go to share thoughts, ideas and recommendations with others.

With the rise of social media there are now many more places where consumers engage and interact with one another. By embracing the concept of a Zócalo, whether online or offline, we understand the value consumers place on being able to share information and experiences with people they trust.

News


What do people have to say about us and our work? Find out here. Read our press coverage, see the awards we’ve been honored to receive, and learn about word of mouth and social media marketing through the many events in which we participate.

  • Events
  • Awards
  • Media Coverage
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10/28/2011: Today, Forrester Research announced the winners of the 2011 Forrester Groundswell Awards and Zócalo Group with Dell won the Energizing Award for Business to Business with their campaign Trade Secrets:  ”  Read on
6/14/2011: Zócalo Group, in conjunction with Ketchum, took home two awards at last Thursday’s Silver Anvil Awards Ceremony – a Silver Anvil and an Award of Excellence – recognizing their joint  ”  Read on
1/19/2012: The Word of Mouth Marketing Association released the WOMMA Guidance on Privacy, Jan. 19. The guidelines focus on social media and consumer Personally Identifiable Information. The board of directors have  ”  Read on
1/18/2012: Earlier in January, Mashable reported Nissan as one of the top 15 brands on Twitter, coming in at No. 8. Nissan converses with 75,000 followers across @NissanVersa, @NissanQuest and @NissanLeaf. Nissan  ”  Read on
1/11/2012: Paper Mate launched a global campaign for a new line of InkJoy pens, designed to offer a smoother writing experience compared to traditional ballpoints. The message for Paper Mate’s InkJoy is “World’s  ”  Read on
11/15/2011: Today, Paul Rand, CEO/Founder of Zócalo Group, was featured on The Globe and Mail in an article discussing the current evolution of influencer marketing. The article entitled, “What is going to replace  ”  Read on
10/25/2011: Today, Paul Rand, CEO/Founder of Zócalo Group,  was featured on NOLA.com discussing social media ethics and disclosure on Twitter. The article entitled “Times-Picayune contracts with New Orleans  ”  Read on