WHO WE ARE

When leading brands get serious about driving sales through word-of-mouth and social media marketing, they turn to Zócalo Group.

Zócalo Group is an award-winning word-of-mouth and social media marketing agency focused on one thing:

To help our clients become the most talked about, recommended and chosen brands in their categories.

what is a zócalo?

Zócalo is a Spanish word for a town's main plaza or square. It’s a community gathering spot where people go to share thoughts, ideas and recommendations with others.

With the rise of social media there are now many more places where consumers engage and interact with one another. By embracing the concept of a Zócalo, whether online or offline, we understand the value consumers place on being able to share information and experiences with people they trust.

Ethics

Trust is a vital part of your brand reputation. You’ve spent a long time, and a lot of money, building your good name. So we take integrity and ethics very seriously.

As a governing member of the Word of Mouth Marketing Association (WOMMA), we’ve helped shape the standards for ethical management of word of mouth marketing by contributing to the WOMMA Code of Ethics. And we strictly adhere to their practice.

Zócalo Group CEO Paul Rand is the immediate past president of WOMMA ,where he chaired the Association’s Ethics Council, and Emily Bader currently serves on the WOMMA Ethics Council.

Zócalo Group also operates an Ethics Committee within our agency and requires all employees to complete an annual certification course on ethical behavior.

To learn more, read Zócalo Group Social Media Policy & Practices.