WHO WE ARE
When leading brands get serious about driving sales through word-of-mouth and social media marketing, they turn to Zócalo Group.
Zócalo Group is an award-winning word-of-mouth and social media marketing agency focused on one thing:
To help our clients become the most talked about, recommended and chosen brands in their categories.
what is a zócalo?
About Us
The world has changed. Technology and social networks have empowered consumers to engage with each other, their communities and the brands they buy in new ways. As the number of ways a brand can reach and engage an audience has grown – including social media, mobile, gaming, experiential, blogging and contests, among others – so too has the requirement that each engagement be meaningful. If not, consumers will tune out and move on.
That’s where we come in. We formalize the right strategies and harness the right tools – social media, experiential, branded content, influencer relationships – to create sustainable word of mouth. Not buzz, but meaningful conversations that lead to recommendations.
Why? Because recommendations have more influence over perceptions and buying decisions than anything else. It’s simple: Positive recommendations help sales. Negative recommendations hurt them.
- Account Services
- Insights & Analytics
- Strategy & Planning
- Digital Studios
- Hispanic Word of Mouth
Understanding what needs to be accomplished to deliver a meaningful and measurable business impact requires leadership. From teamwork and relationship building to project management oversight, Zócalo Group’s Account Services teams include experienced marketing and communications leaders who know how to inform and guide decision-making to achieve word-of-mouth marketing success.
o True and unique insight is the cornerstone of great marketing. And once marketing has begun, the ability to measure impact, success and ROI is critical. Zócalo Group’s award-winning Insights & Analytics team uncovers conversation trends, hot topics, consumer motivations and reasons people recommend, among other analyses that help form actionable insights that lead to great programs. Recognized for our industry leadership in social media and word-of-mouth measurement, Zócalo Group has been honored with numerous awards and endorsements for measurement innovation and excellence, and our tools have been adopted by many of the world’s largest and most innovative companies.
To set a smart, impactful strategic direction for word-of-mouth and social media marketing, you need a precise understanding of what drives conversation and recommendations for a brand. Our Strategy and Planning team uses insights to build programs that approach word-of-mouth marketing from a holistic perspective. It’s by providing very deliberate solutions to address specific needs, issues and sales targets that we’re able to achieve measurable business impact and ROI.
o Consumers are increasingly savvy and sophisticated, and they demand experiences – both online and offline – that are engaging, relevant and sharable. Whether mobile, Facebook, Google+, pop-up events, Twitter or a combination of them all, Zócalo Studios bring to life creative and innovative applications, programs and branded content that get discovered, engages the right audiences and sparks word of mouth.
Hispanics are the largest and fastest-growing minority group in the U.S. and will deliver up to 40% of your company’s share of growth over the next 10 years. Hispanics are also inherently social – whether it’s connecting in person, online or over the phone, word of mouth has always been an especially important tool for reaching this market. As the digital gap becomes practically nonexistent and blogueras continue their rise, is your brand part of those conversations? Our experienced Hispanic Word of Mouth team knows how to tap into this trend-setting segment to ensure they’re recommending your products and services.