WHAT WE KNOW

More than 90% of all people say that a recommendation from someone they know or trust is the #1 reason they buy a product or service.

THE POWER
OF RECOMMENDATIONS
INFLUENCER
ECOSYSTEM
THE ROADMAP TO
RECOMMENDATIONS

The Roadmap to Recommendations

Successful word of mouth requires a thoughtful and systematic approach to move conversation beyond mere “buzz” to a sustained drumbeat of discussion, interaction and, ultimately, recommendation.

Zócalo Group calls this the “Roadmap to Recommendations.”