WHAT WE KNOW

The Power of Recommendations

People talk about things that are both relevant and compelling to them. They make recommendations because they’ve had an exceptional experience – whether it’s trying a new product, dealing with customer service or participating in a promotion.

And although most word of mouth happens in everyday conversation, the things people talk about and ultimately recommend are increasingly shaped by what they experience through social channels. Reviews, Facebook, Google+, Twitter, Foursquare, Digg, blogs … the list goes on.

Of course, it’s not social media for the sake of social media. Social media is a useful and effective channel for finding and interacting with a specific audience. The trick is finding creative and inventive opportunities to bring brands and their audiences together in ways that are relevant and compelling – and powerful enough that they want to share with others.

Zócalo Group’s success in sparking and sustaining conversations, engagement and recommendations stems from a unique and singular understanding of knowing what and who inspires an audience, and then creating experiences that lead to meaningful interactions that motivate someone to talk about and recommend our clients’ brands.