Posts Tagged: Zocalo Group
We recently welcomed Andrew Begal and Mark Burrell from Tongal to a Zocalo Group Lunch ‘n’ Learn session about creating video content. Tongal is a creative social platform for video content that brings together a global community of more than 25,000 ideators. These people include comedians from Second City, filmmakers and film students, animators and continue reading
Zócalo Group’s President & CEO, Paul Rand, will be joined by other members of the agency’s senior leadership team to host an hour-long Career Tweet Chat for students interested in entering the social media and word of mouth marketing industry. Students will have a chance to ask the panel questions about industry trends, social media continue reading
Tomorrow, Facebook hosts its first-ever Facebook Marketing Conference in New York. Zócalo Group CEO @PaulMRand will be in attendance and we’re excited at the announcements and insights the conference will lend. The blogosphere has been buzzing with rumors – will they finally launch Timeline for brands? Will the new ad format really have fewer characters? continue reading
We recently had the chance to welcome Maya Reading from Funny or Die for one of our Lunch ‘n’ Learn sessions. Maya sat down with us to talk about how Funny or Die has grown over the years, tips for marketers looking to create sharable videos and a sneak peek at how Funny or Die continue reading
This week, the Google+ vs. Facebook debate carries on as more information becomes available about how people are using the platforms…and don’t forget about Foursquare! Read on for the Smarts… Google Plussed 20 Million in 21 Days Google+ ComScore Report – According to this report from ComScore, Google+ has successfully added more than 20 million continue reading
In this episode of Zocalo Group’s “Square Smarts”, Katie and Hugo give us a look at the ongoing Facebook vs. Google debate. Check it out for the Smarts! Square Smarts Video
Zócalo Group, in conjunction with Ketchum, took home two awards at last Thursday’s Silver Anvil Awards Ceremony – a Silver Anvil and an Award of Excellence – recognizing their joint effort on the highly successful Frito-Lay campaign. Silver Anvil Win: Reputation/Brand Management From Junk Food to Good Food: Building Advocates to Change the Perception of continue reading
If you saw our last blog post or follow @ZocaloGroup, you know that we attended WOMMA’s School of WOM last week. While many of us were participating in the School of WOM conversation online, it was hard to detect any overall trends as our Twitter feeds were inundated with live #WOMMA reporting. Out of curiosity continue reading
Each December, I love to read about the top trends from the finishing year, and this year is no different. With a quick look at the top trending Twitter and Facebook topics, it’s easy to see the conversation trends of 2010. Not surprisingly, people seemed to talk about: Catastrophic current events – Haiti earthquake, Gulf continue reading
Today, the 6th annual BlogHer Conference kicks off at the Hilton New York, and bloggers/companies are ready to meet and mingle at this five-time sold out event. Well respected by bloggers and brands alike, BlogHer brings novice and seasoned veterans together to share in rich discussions on upcoming trends, unique presentations and networking — all continue reading