Posts Tagged: word of mouth

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

Since the dawn of online consumer-generated media (which was obviously a long time ago… like less than 10 years), video has been one of the dominant ways that consumers choose to express themselves online.  The same goes with brands – what better way to share content with your audience than a live event?  Whether it’s  continue reading

                     Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also  continue reading

If you saw our last blog post or follow @ZocaloGroup, you know that we attended WOMMA’s School of WOM last week.  While many of us were participating in the School of WOM conversation online, it was hard to detect any overall trends as our Twitter feeds were inundated with live #WOMMA reporting. Out of curiosity  continue reading

Each December, I love to read about the top trends from the finishing year, and this year is no different. With a quick look at the top trending Twitter and Facebook topics, it’s easy to see the conversation trends of 2010. Not surprisingly, people seemed to talk about: Catastrophic current events – Haiti earthquake, Gulf  continue reading

When it comes to the amount of fans that follow a Facebook page, bigger doesn’t always mean better. Especially when it comes to a brand’s page. Sure it feels good to say “We are the Kings of Facebook”, but you may be the most disconnected Kingdom from its people. Just recently, Ignite Social Media released  continue reading

Did social media kill the new Gap logo? By now you’ve heard or seen Gap’s attempt to give their 20+ year old minimal logo a 2010 makeover. The question is, was this a design firm nightmare or a marketing masterpiece? Could Gap really think the new logo was a step up from its current identity  continue reading

Examples of Word of Mouth can be found in the most unlikely places. Recently, I found myself watching the William Castle inspired documentary, Spine Tingler, a film that documents Castle’s intriguing film making throughout the 1950′s and 1960′s.  What I find striking about this documentary is how Castle is discussed. Most documentaries speak about the  continue reading

1907 Men’s Advertisment We live in a post-TiVo era.  Every schmo with a Twitter handle tells you how the world is changing.  Social Media’s rising!  Two-way dialogues!  But, advertising isn’t dead.  Smart advertising, that is.  It’s simply changed form, leveraging insights and best practices from Word of Mouth. A recent Old Spice spot is a  continue reading