Posts Tagged: word of mouth marketing

Steve Knox of The Boston Consulting Group kicked off WOMM-U, the official conference for the word of mouth marketing industry, with an opening keynote that focused on advocacy marketing. It was a great way to start off a conference focused on the importance of word of mouth and the shift in marketing paradigms. A few  continue reading

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

Zócalo Group’s President & CEO, Paul Rand, will be joined by other members of the agency’s senior leadership team to host an hour-long Career Tweet Chat for students interested in entering the social media and word of mouth marketing industry. Students will have a chance to ask the panel questions about industry trends, social media  continue reading

On Monday, I was speaking on a Panel at the NAD Annual Conference in NY.  One of the other panelists was Mary Engle from the FTC.  Just prior to us going on, Mary’s colleague, David Vladeck (Director of the FTC’s Bureau of Consumer protection) made the announcement that the FTC was going to be unveiling  continue reading

This past Tuesday night, Zócalo Group was honored at the 2009 North American SABRE Awards in New York City as a leading specialist agency, garnering the title of ‘New Media Agency of the Year.’ As a leader in the space of word of mouth and social media marketing, we’re proud to share this announcement as  continue reading

One of our primary goals as digital Word Of Mouth architects is earning the trust of the communities with whom we want to inspire dialogue and advocacy. Everyone has a story to share, where a conversation with a blogger, influencer, or evangelist fueled a much larger sense of collaboration and understanding. How did your best  continue reading

I was reading a post on the SWOM site (excellent use of Ning), and there was a post about Viral vs. Word of mouth. I completely agree with Ben McConnell that viral marketing doesn’t exist AND that viral results are a result of word of mouth. In addition, that it involves constantly changing technology. That fits  continue reading