Posts Tagged: WOMMA
Steve Knox of The Boston Consulting Group kicked off WOMM-U, the official conference for the word of mouth marketing industry, with an opening keynote that focused on advocacy marketing. It was a great way to start off a conference focused on the importance of word of mouth and the shift in marketing paradigms. A few continue reading
The Word of Mouth Marketing Association (WOMMA) released today WOMMA’s Perspective on Privacy, a draft of preliminary recommendations relating to the business practices of brands and their partners, designed to incorporate privacy protections into a company’s culture. Paul Rand, President/CEO of Zócalo Group and WOMMA Immediate Past President is featured in the release, commenting, “Privacy continue reading
If you saw our last blog post or follow @ZocaloGroup, you know that we attended WOMMA’s School of WOM last week. While many of us were participating in the School of WOM conversation online, it was hard to detect any overall trends as our Twitter feeds were inundated with live #WOMMA reporting. Out of curiosity continue reading
The 2010 Word of Mouth Marketing Association (WOMMA) School of WOM wrapped up Wednesday afternoon here in Chicago, and the social media community has been abuzz with conversation about the wisdom that was shared. The School of WOM conference is designed to help marketers “move beyond tactics” and gain the knowledge necessary to “engage the continue reading
As social media continues to evolve and align itself with many of today’s marketing strategies, ethical disclosure along online channels becomes imperative to successful programming. Since the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising took effect last December, the industry has continued to struggle for ways of understanding and practicing the new requirements around transparent continue reading
As most of you know, WOMMA has helped shape and lead the charge for effective and meaningful social media disclosure. The recently introduced FTC Guidelines, in fact, make numerous positive references to WOMMA’s Ethics Code. As a next step in the process, WOMMA is working to finalize the explicit best practices for social media disclosure continue reading
On Monday, I was speaking on a Panel at the NAD Annual Conference in NY. One of the other panelists was Mary Engle from the FTC. Just prior to us going on, Mary’s colleague, David Vladeck (Director of the FTC’s Bureau of Consumer protection) made the announcement that the FTC was going to be unveiling continue reading
On Monday I moderated a webinar panel entitled, Ethics and Endorsements: What is Adequate Disclosure?, focusing on best practices for transparency and disclosure for online engagement. Sponsored by the Word of Mouth Marketing Association (WOMMA), the event included the following panelists: John Bell, WOMMA President and Managing Director at 360° Digital InfluenceJory Des Jardin, Co-Founder continue reading