Ideas, insights & Inspiration that drive recommendations.
by Alexandra Baird WOMM-U is a conference to help marketing professionals advance their education around word of mouth marketing and social media, as well as build a community of colleagues. Using a blend of classroom instruction and real-world application, WOMM-U aims to prep marketers to handle anything that comes their way in the ever-changing marketing continue reading
by Katie Kile It’s National Word of Mouth Marketing Day, and to honor the day and celebrate what many of us know and love about word of mouth marketing, WOMMA put together a special celebration conference hosted in three cities called #WOMMfest. In Chicago, I had the opportunity to attend #WOMMfest on behalf of Zócalo continue reading
The Word of Mouth Marketing Association will celebrate National WOM Marketing Day Feb. 19 with a series of events around the country it’s calling WOMMFest. In Chicago, Zócalo Group President and CEO Paul M. Rand will emcee the daylong celebration at Buddy Guy’s Legends. Speakers include Sugarland’s Kristian Bush (streamed live from Atlanta) and cartoonist continue reading
At Zócalo Group, we know that how consumers talk about and recommend a brand is the most influential determinant of its success. Join us and the Business Marketing Association of Chicago February 13 for a discussion on “Becoming Recommended: Word of Mouth as the Center of the BtoB Marketing Mix.” At this young professionals’ event, continue reading
Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That continue reading
More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two continue reading
Zócalo Group’s President & CEO, Paul Rand, will be joined by other members of the agency’s senior leadership team to host an hour-long Career Tweet Chat for students interested in entering the social media and word of mouth marketing industry. Students will have a chance to ask the panel questions about industry trends, social media continue reading
Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also continue reading
Did social media kill the new Gap logo? By now you’ve heard or seen Gap’s attempt to give their 20+ year old minimal logo a 2010 makeover. The question is, was this a design firm nightmare or a marketing masterpiece? Could Gap really think the new logo was a step up from its current identity continue reading
With all the speculation about the potential success of the Ipad, we’re seeing a lot of word mouth about this new product, from points of view emanating from all ends of the spectrum. Not since Nostradamus put feather and quill to parchment have we had such provocative prognostication and conversation about the future; to wit, continue reading
