Posts Tagged: WOM
Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That continue reading
More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two continue reading
Zócalo Group’s President & CEO, Paul Rand, will be joined by other members of the agency’s senior leadership team to host an hour-long Career Tweet Chat for students interested in entering the social media and word of mouth marketing industry. Students will have a chance to ask the panel questions about industry trends, social media continue reading
Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also continue reading
Did social media kill the new Gap logo? By now you’ve heard or seen Gap’s attempt to give their 20+ year old minimal logo a 2010 makeover. The question is, was this a design firm nightmare or a marketing masterpiece? Could Gap really think the new logo was a step up from its current identity continue reading
With all the speculation about the potential success of the Ipad, we’re seeing a lot of word mouth about this new product, from points of view emanating from all ends of the spectrum. Not since Nostradamus put feather and quill to parchment have we had such provocative prognostication and conversation about the future; to wit, continue reading
Earlier this morning, we announced the product of a joint analysis with M/A/R/C Research that scores brands based upon the volume of positive recommendations versus negative recommendations. The result is the Recommendation Index. To kick off the announcement, we’d like to invite everyone to a webinar next week, Monday Dec. 14th at 2:00 CT. Registration continue reading
On Monday, I was speaking on a Panel at the NAD Annual Conference in NY. One of the other panelists was Mary Engle from the FTC. Just prior to us going on, Mary’s colleague, David Vladeck (Director of the FTC’s Bureau of Consumer protection) made the announcement that the FTC was going to be unveiling continue reading
In the midst of all the stories that have hit this week including Disney purchasing Marvel Comics and eBay selling VoiP provider Skype to private investors there’s one subject in particular that has peaked my personal interest, especially in terms of using social media channels. A great deal of discussion has recently surfaced around how continue reading
When I had the pleasure of working with Andy Sernovitz for a couple of years, one of the things I remember most often hearing from him was along the lines of, word of mouth is the oldest form of marketing – this, to me, makes total sense. Here’s why: in the WOM industry, many continue reading