Posts Tagged: WOM

Oct 21

VIDEO: Paul M. Rand Shares Tips for Becoming Highly Recommended on MSNBC

VIDEO: Paul M. Rand Shares Tips for Becoming Highly Recommended on MSNBC

Zocalo Group President and CEO Paul M. Rand talked to MSNBC’s JJ Ramberg about how to get people to spread the word about a company on a daily basis through word-of-mouth marketing. Paul covers this topic in depth in his new book Highly Recommended. Check out the interview below:  

May 28

WOMM-U: 3 Quotes to Remember

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By Thi Miller   I turned in my Trapper Keeper for a fancy tablet, and with a syllabus in hand and a study snack from the student union, I was ready for WOMM-U classes to start. WOMMA presented WOMM-U May 20-22, two full days of interactive workshops, dynamic keynotes and networking for word of mouth marketing professionals.  continue reading

May 02

Zócalo Group and Rotary International to Present at WOMM-U

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by Alexandra Baird WOMM-U is a conference to help marketing professionals advance their education around word of mouth marketing and social media, as well as build a community of colleagues. Using a blend of classroom instruction and real-world application, WOMM-U aims to prep marketers to handle anything that comes their way in the ever-changing marketing  continue reading

Feb 19

Hugh MacLeod Talks Social Objects on Word of Mouth Marketing Day

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by Katie Kile It’s National Word of Mouth Marketing Day, and to honor the day and celebrate what many of us know and love about word of mouth marketing, WOMMA put together a special celebration conference hosted in three cities called #WOMMfest. In Chicago, I had the opportunity to attend #WOMMfest on behalf of Zócalo  continue reading

Feb 04

Celebrate National Word of Mouth Marketing Day with WOMMA

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The Word of Mouth Marketing Association will celebrate National WOM Marketing Day Feb. 19 with a series of events around the country it’s calling WOMMFest. In Chicago, Zócalo Group President and CEO Paul M. Rand will emcee the daylong celebration at Buddy Guy’s Legends. Speakers include Sugarland’s Kristian Bush (streamed live from Atlanta) and cartoonist  continue reading

Jan 29

Join Zócalo Group, BMA for Discussion on Becoming Recommended

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At Zócalo Group, we know that how consumers talk about and recommend a brand is the most influential determinant of its success. Join us and the Business Marketing Association of Chicago February 13 for a discussion on “Becoming Recommended: Word of Mouth as the Center of the BtoB Marketing Mix.” At this young professionals’ event,  continue reading

May 01

Identifying & Sustaining Influencer Relationships

Identifying & Sustaining Influencer Relationships

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

Apr 30

The Importance of Managing Influencers In A Social World

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More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

Apr 04

Zocalo Group leadership hosts Career Tweet Chat for graduating students

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Zócalo Group’s President & CEO, Paul Rand, will be joined by other members of the agency’s senior leadership team to host an hour-long Career Tweet Chat for students interested in entering the social media and word of mouth marketing industry. Students will have a chance to ask the panel questions about industry trends, social media  continue reading

Mar 27

Word of Mouth = Word of Eye-Hear-Smell?

Word of Mouth = Word of Eye-Hear-Smell?

                     Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also  continue reading