Posts Tagged: viral marketing
I attended my first SOBCon last Friday. The website for the event describes it as “the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.” As impressive as that sounds, I found it to be an understatement. SOBCon continue reading
Since the dawn of online consumer-generated media (which was obviously a long time ago… like less than 10 years), video has been one of the dominant ways that consumers choose to express themselves online. The same goes with brands – what better way to share content with your audience than a live event? Whether it’s continue reading
Examples of Word of Mouth can be found in the most unlikely places. Recently, I found myself watching the William Castle inspired documentary, Spine Tingler, a film that documents Castle’s intriguing film making throughout the 1950′s and 1960′s. What I find striking about this documentary is how Castle is discussed. Most documentaries speak about the continue reading
And now for something completely different – a post about how a long-running British comedy troupe used online video in an obvious attempt at viral marketing, building word of mouth and driving recommendations – and purchases – of product. Although they have had an online presence for years via Pythonline, the members of Monty Python continue reading
Widgets got their moment in the spotlight this past week at WidgetWebExpo (http://www.widgetwebexpo.com/) in Brooklyn, NY. The conference looked at a critical emerging online trends: How to utilize the power of widgets to carry a brand to the world. No doubt, widgets – and tools like Twitter, Plurk and FriendFeed – are changing how Word of Mouth marketing continue reading
I was reading a post on the SWOM site (excellent use of Ning), and there was a post about Viral vs. Word of mouth. I completely agree with Ben McConnell that viral marketing doesn’t exist AND that viral results are a result of word of mouth. In addition, that it involves constantly changing technology. That fits continue reading