Posts Tagged: twitter

Apr 04

The Evolution of the Selfie

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By Emily Hannigan   Everyone is still doing it. You just flip the view on your smartphone, reach your arm out as far as you can, smile like you aren’t trying too hard and hit click. Then, and only if you look good, immediately upload it to Instagram and add #selfie. Although, the term “selfie”  continue reading

Feb 13

‘Real Time’ Host Bill Maher Uses Social Media to Change the Future of Congress

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By Ryan Choyeski   Liberal comedian and host of the popular political HBO series Real Time with Bill Maher  is taking on Congress’ “lame ducks” with his “Flip a District” campaign. Over the next several weeks, Real Time fans are being tasked with calling out the most ineffective and worst members of Congress in the country via  continue reading

Dec 18

VIDEO: Twitter Offers Tips for Marketers Using Vine

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  We recently hosted a Leadership Series all about the art of multi-channel storytelling, featuring speakers from StoryCorps, Skyword, Tongal, as well as our own CEO Paul M. Rand. I had a chance to talk with Kyle Jones and Alex Kowalsky of Twitter, who offered some advice on using Twitter and Vine to tell compelling stories.  continue reading

Aug 29

Is Facebook the New Twitter?

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By Melanie Faessler   Hashtags. Trending topics. Embedded Posts. Sounds like we’re talking about Twitter, right? Wrong. Within the last few months, Facebook has rolled out these three features, and it’s starting to look more and more like Twitter.   #Hashtags After Twitter introduced the hashtag back in 2006, users started incorporating it into their  continue reading

Jun 19

Vine is Earning its Keep

Vine is Earning its Keep

Note: This post originally appeared on AllTwitter.    By Eric Sevick When Vine was first announced in late January, the initial reaction was lukewarm and filled with uncertainty about what it would mean for marketers and brands as they attempted to weave to the videos into their social marketing mix. But time has shown the tool  continue reading

Jun 17

Take Advantage of Twitter’s Upgraded Lists

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By Melanie Faessler Twitter recently announced it has upgraded its lists. Before the announcement, users could only make 20 lists with up to 500 accounts on each. Now, users can have up to 1,000 lists with 5,000 accounts on each – big difference! Lists can be used for a number of different purposes. Some may  continue reading

Jun 07

Drive Brand Purchases and Recommendations Using Twitter’s New Keyword Targeting

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By Heather Rice   What exactly is Twitter keyword targeting? It’s a new feature Twitter announced in April that can help brands better target their Promoted Tweets. It allows brands to target users in real-time based on words they include in the copy of their tweet, and promote tweets in their timelines. This goes beyond  continue reading

May 01

Twitter and Customer Service: Maximizing Responsiveness in 140 Characters

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Note: This post originally appeared on Social Media Today.   By Jessica Reed Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend: 71% of of 16-24 year olds go online when they have a problem with a product (2012  continue reading

Apr 18

Taking A Deeper Dive Into Twitter Ad Targeting

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Note: This post originally appeared on AllTwitter. Yesterday Twitter announced keyword targeting in timelines.    By David Heiser Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will  continue reading

Apr 09

Enter to Win a Copy of ‘Highly Recommended’ by Paul M. Rand

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By Agatha Kubalski   Zócalo Group joins Latino trendsetters in social media, journalism, marketing, film, music and innovation in Miami this week for the 2013 Hispanicize Conference. The iconic annual event brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together for five days of panels, events and premiers. As some of today’s most influential  continue reading