Posts Tagged: twitter

Jul 14

Twitter builds a home for the Beautiful Game

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by Christina E. Rodríguez I can’t even tell you how excited I was before the World Cup started. The once-every-four-year event is an exciting one for me, where countries unite, passion seeps from pores and ecstatic soccer fans quite literally bleed their country’s colors. Wave that flag! Since 1930, the world-renowned tournament has captured the  continue reading

Jun 30

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

By Melanie Caldera Many of us enjoy sharing content on social networks, and of course there are people who share more than others. New stats give us some insight on who’s sharing on social networks and how they’re doing it. According to the latest Consumer Sharing Trends Report, Twitter is one among the many social channels that has the highest growth  continue reading

Apr 22

Twitter Talks to Us About the Power of Paid and the New Redesign

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  As part of Zocalo Group’s Leadership Series, I recently talked with Twitter’s James Kiernan about how brands can use the social channel for marketing, Twitter’s paid offerings, and the recent platform redesign. Take a look at this short video:     -Alexandra Baird is an Account Executive at Zócalo Group. Follow her on Twitter at  continue reading

Apr 21

Twitter’s mobile app install ads are the least exciting part of its announcement

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By Jeff Woelker   Last week Twitter announced that, much like Facebook previously, it now has Twitter app install ads (seen below) where anyone with a mobile app, or who wants to promote a mobile app, can now use an extremely efficient vehicle to do that, namely app install ads. On Facebook, you’ve most likely seen  continue reading

Apr 04

The Evolution of the Selfie

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By Emily Hannigan   Everyone is still doing it. You just flip the view on your smartphone, reach your arm out as far as you can, smile like you aren’t trying too hard and hit click. Then, and only if you look good, immediately upload it to Instagram and add #selfie. Although, the term “selfie”  continue reading

Feb 13

‘Real Time’ Host Bill Maher Uses Social Media to Change the Future of Congress

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By Ryan Choyeski   Liberal comedian and host of the popular political HBO series Real Time with Bill Maher  is taking on Congress’ “lame ducks” with his “Flip a District” campaign. Over the next several weeks, Real Time fans are being tasked with calling out the most ineffective and worst members of Congress in the country via  continue reading

Dec 18

VIDEO: Twitter Offers Tips for Marketers Using Vine

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  We recently hosted a Leadership Series all about the art of multi-channel storytelling, featuring speakers from StoryCorps, Skyword, Tongal, as well as our own CEO Paul M. Rand. I had a chance to talk with Kyle Jones and Alex Kowalsky of Twitter, who offered some advice on using Twitter and Vine to tell compelling stories.  continue reading

Aug 29

Is Facebook the New Twitter?

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By Melanie Faessler   Hashtags. Trending topics. Embedded Posts. Sounds like we’re talking about Twitter, right? Wrong. Within the last few months, Facebook has rolled out these three features, and it’s starting to look more and more like Twitter.   #Hashtags After Twitter introduced the hashtag back in 2006, users started incorporating it into their  continue reading

Jun 19

Vine is Earning its Keep

Vine is Earning its Keep

Note: This post originally appeared on AllTwitter.    By Eric Sevick When Vine was first announced in late January, the initial reaction was lukewarm and filled with uncertainty about what it would mean for marketers and brands as they attempted to weave to the videos into their social marketing mix. But time has shown the tool  continue reading

Jun 17

Take Advantage of Twitter’s Upgraded Lists

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By Melanie Faessler Twitter recently announced it has upgraded its lists. Before the announcement, users could only make 20 lists with up to 500 accounts on each. Now, users can have up to 1,000 lists with 5,000 accounts on each – big difference! Lists can be used for a number of different purposes. Some may  continue reading