Posts Tagged: twitter

Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.   Pepsi’s New Digital Platform Shines Kenneth Cole & A Play on Words Beverage giant Pepsi refreshed its look  continue reading

On Twitter, Clothing Retailers Struggle to Keep Up With Customer Service Last week, I summarized the findings from a survey which found that major retailers typically do not respond to questions posted by their fans on their Facebook pages.  A similar trend has occurred on Twitter with major clothing retailers as well. A study conducted  continue reading

I have a confession: This is my very first blog post. This past week was also my first time at SXSW. To be honest, I was a little skeptical leading up to it. But SXSW was everything I’ve heard it could be—and more! Here are the top experiences and insights I took away from the  continue reading

Study Suggests Content Matters On Twitter A study was conducted by HP Labs in order to determine how to increase views or re-tweets of an article on Twitter.  HP Labs analyzed articles, approximately 40,000, during one week in August and had some interesting findings. According to the study, sentiment or tone does not increase the  continue reading

As mentioned in Friday’s post, we knew social media was going to play a larger role in the Big Game last night. From the Twitter Ad Scrimmage commercial voting to the USA Today and Facebook admeter, websites were prepping for the prediction that up to 60% of mobile users plan to use their phones during  continue reading

Facebook Sets Historic IPO On Wednesday February 1st, Facebook Inc. filed for an initial public offering (IPO) and experts believe the company could be valued somewhere between $75 billion-$100 billion. Facebook is expected to surpass Google’s 2004 IPO which brought in $1.9 billion for the popular search engine that was valued at $23 billion. If  continue reading

From Facebook releasing new rankings to women’s soccer causing a Twitter frenzy, it has been a record-breaking week. Read on for the Smarts… Facebook’s Newly Released Popularity Contest Something to Shoot For – Inside Facebook has just released a new ranking of the top 25 most-liked pages. No surprise that Facebook tops the list of  continue reading

This week’s Square Smarts is all about the latest Twitter updates, and our take on Gripe. Read on for the Smarts… Gripe Gets Some Attention NYT Publishes Article About Gripe App – A lot of questions popped up after the New York Times published this article on Gripe…an app designed to easily spread the word  continue reading

This week’s Square Smarts covers Twitter’s TweetDeck acquisition, some new Facebook facts, and a little reminder about what it takes to be a great marketing professional amidst all the social media madness. Read on for the Smarts… Twitter Nabs TweetDeck It’s Official Tweeps -  You’ve heard the rumors, and it has finally happened. On Wednesday  continue reading

With the NRA (National Restaurant Association) quickly approaching on Chicago this weekend, we thought it would be fun to take a look at a fast growing food trend that’s starting to catch on in our lovely city: FOOD TRUCKS!With each passing day, Chicago’s ever expanding fleet of food trucks continues to grow, all with the  continue reading