Ideas, insights & Inspiration that drive recommendations.
Note: This post originally appeared on Social Media Today. By Jessica Reed Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend: 71% of of 16-24 year olds go online when they have a problem with a product (2012 continue reading
Note: This post originally appeared on AllTwitter. Yesterday Twitter announced keyword targeting in timelines. By David Heiser Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue reading
By Agatha Kubalski Zócalo Group joins Latino trendsetters in social media, journalism, marketing, film, music and innovation in Miami this week for the 2013 Hispanicize Conference. The iconic annual event brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together for five days of panels, events and premiers. As some of today’s most influential continue reading
By Mike Pilarz Social media marketing seems to have finally come of age for B2B firms. Just look at the numbers: 56 percent of B2B marketers plan to increase their social media budget this year, and by 2018, social media marketing is expected to account for nearly a quarter of their total marketing budget. continue reading
By Katie Hunckler Well, we know what not to do—just ask Anthony Weiner and Chris Lee… The question is what makes for a stellar political social media presence? Arguably, many of the tactics for running successful Twitter handles or Facebook pages for politicians are very similar to tactics for brands. It is imperative to continue reading
By Randall Zaitz I’m no data analysis wizard, or a researcher. But I am interested in the aesthetic aspects of visualizing social networks; I think they are beautiful. Through play and discovery I found a group of open source tools to help me gather data, visualize it and publish it online in an interactive format. continue reading
By Leah Bassett Too busy, too much information and not enough privacy. These are just some of the reasons that Facebook users are starting to turn away for the iconic thumbs up, according to a recent study by the Pew Internet & American Life Project. In their new research report, entitled The Coming and Going continue reading
I Vine, do you? Twitter recently released a new video-sharing app that allows you to take short videos and share them with your social audience. Vine is still in the early stages, but if you’re like me, you’ll want to get your hands on it and give it a whirl. Here are the continue reading
Maybe Baltimore won the Big Game, but they didn’t win the big day. That award belongs to Twitter. The number of game-related Tweets nearly DOUBLED from 2012’s game to this year’s. When the power went out during the third quarter, what did you do? Grab another drink? Go to the bathroom? Maybe. Did you tweet? continue reading
I search for it at home, at work and in public. I look at it morning, noon and night. Food porn…I admit it: I’m guilty. It’s reached a point where people who dine with me know to wait for the ceremonial photo shoot before digging into their meals. But, I’m not the only one with continue reading
