Posts Tagged: technology

Since the dawn of online consumer-generated media (which was obviously a long time ago… like less than 10 years), video has been one of the dominant ways that consumers choose to express themselves online.  The same goes with brands – what better way to share content with your audience than a live event?  Whether it’s  continue reading

I was recently asked by a friend what I did. After giving her an elevator speech-style description of our company’s work with social media and strategy behind making brands the most talked about and recommended in their category, I was shocked by her response. She looked at me and very simply stated, “That’s great, I’m  continue reading

At the beginning of this year, there were nearly 200 million active users on Facebook, 70 million videos on YouTube, 1 trillion unique URL’s in Google’s index, 260 languages that articles have been written in on Wikipedia and 3 million tweets per day on Twitter. These statistics have grown exponentially since then, but the sheer  continue reading

I was reading a post on the SWOM site (excellent use of Ning), and there was a post about Viral vs. Word of mouth. I completely agree with Ben McConnell that viral marketing doesn’t exist AND that viral results are a result of word of mouth. In addition, that it involves constantly changing technology. That fits  continue reading