Posts Tagged: sxsw

Apr 01

1 + 1 = 3 (Or, the magical math of creativity)


By Pat McCarthy Ideas hold a few universal and necessary elements. It doesn’t matter whether you’re discussing a global marketing campaign or a new way to build a birdhouse. Understanding these elements will help you dissect the mystery behind ideas and ultimately become better at developing them.   Context: It’s like a __________ for ____________.  continue reading

Mar 20

SXSW Inspiration: 3 Companies You Should Know About

wearable tech

By Jeff Woelker While I was at SXSW, I was often struck by the world changing technologies being displayed. Not because they are just “cool”, but because they have a tangible real world application to change people’s lives. In many cases, truly inspiring to see and hear. Below we’ve highlighted 3 of those companies, what they  continue reading

Mar 19

SXSW Retail Disruptors: 5 (more) Companies You Should Know


By Jeff Woelker Several of our Zócalo Group team members were able to attend SXSW 2015 and while we were there, we were able to attend some extremely interesting and insightful sessions. One in particular, Startup Stars: Meet The New Retail Disruptors, made a big impact in how we’re thinking about the new players in retail space.  continue reading

Mar 18

SXSW Retail Disruptors: 5 Companies You Should Know


By Jeff Woelker Well, SXSW Interactive is wrapping up yet another successful year. In case you have never been, SXSW is one of the premier events for the interactive, music, and film industries (and all related industries). Each year, everyone involved comes together in downtown Austin for a few weeks to discuss where the industries have  continue reading

Mar 17

What You Need to Know about Meerkat, the Most Buzzed-about App of SXSW

Meerkat banner

By Hayley Gregory 2015 SXSW’s breakout star was the newly released app Meerkat. This app was talked about, written about and downloaded rapidly throughout the week. Though being the stand-out at SXSW is a role Mashable deemed a, “dubious distinction, at best,” it’s clear that the buzz has brought Meerkat to the tech forefront. Here’s what  continue reading

Mar 14

SXSW 2014 Interactive: 5 Tech Trends and What You Can Do


By Jeff Woelker   Here are 5 top tech trends I observed at SXSW this year.   1. Wearable Tech: More than just Fitbit This year, wearable tech was the biggest player as everyone is getting into this space. From Google Glass, to Samsung Watches, to Pristine telehealth, to even Epson getting into the space with  continue reading

Mar 10

The Wearable Mouse

wearable tech

By Stephen Strong One of the major trends at SXSW this year is wearable technology. There are over 60 conference sessions covering the topic alone. Smart hats, smart shirts, smart shoes.  In the near future, your wardrobe will not only need to match in color but also by Wi-Fi connections. The topic of gesture mechanics  continue reading

Mar 07

Go Local or Go Home: Keep an Eye Out For Localization at SXSW 2014. Next Year It’s Going to be Huge

Go Local or Go Home: Keep an Eye Out For Localization at SXSW 2014.  Next Year It’s Going to be Huge

By Paul M. Rand More than 30,000+ digital and social brethren – including more than 30 Ketchum and Zócalo Group colleagues – will descend on Austin for SXSW Interactive 2014. As I look at the ever-expanding collection of speakers, panels, events and parties, I don’t get the sense there will be any breakout “2014 SXSW  continue reading

Mar 15

SXSW: Femininity x Leadership = The Future


By Jordan Ho You’ve no doubt heard lots about what went down at SXSW. There’s already been a lot written about Elon Musk, Shaq, Rachel Maddow, Al Gore, Google Glasses (or the lack thereof), Uber Lux, Vine, big Brands, and of course the parties. But SXSW is very much about serendipity. In this case, I’m  continue reading

Mar 14

SXSW: Apps, Platforms and Top Lessons from Interactive


By Joshua Hammond   With South by Southwest Interactive 2013 (SXSWi) now officially coming to a close, it’s time to look back on all of the highlights of this year’s show.  As with other years, a tremendous amount of energy and money was poured into SXSWi and with any conference of this magnitude, we saw  continue reading