Posts Tagged: sxsw

Mar 14

SXSW 2014 Interactive: 5 Tech Trends and What You Can Do

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By Jeff Woelker   Here are 5 top tech trends I observed at SXSW this year.   1. Wearable Tech: More than just Fitbit This year, wearable tech was the biggest player as everyone is getting into this space. From Google Glass, to Samsung Watches, to Pristine telehealth, to even Epson getting into the space with  continue reading

Mar 10

The Wearable Mouse

wearable tech

By Stephen Strong One of the major trends at SXSW this year is wearable technology. There are over 60 conference sessions covering the topic alone. Smart hats, smart shirts, smart shoes.  In the near future, your wardrobe will not only need to match in color but also by Wi-Fi connections. The topic of gesture mechanics  continue reading

Mar 07

Go Local or Go Home: Keep an Eye Out For Localization at SXSW 2014. Next Year It’s Going to be Huge

Go Local or Go Home: Keep an Eye Out For Localization at SXSW 2014.  Next Year It’s Going to be Huge

By Paul M. Rand More than 30,000+ digital and social brethren – including more than 30 Ketchum and Zócalo Group colleagues – will descend on Austin for SXSW Interactive 2014. As I look at the ever-expanding collection of speakers, panels, events and parties, I don’t get the sense there will be any breakout “2014 SXSW  continue reading

Mar 15

SXSW: Femininity x Leadership = The Future

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By Jordan Ho You’ve no doubt heard lots about what went down at SXSW. There’s already been a lot written about Elon Musk, Shaq, Rachel Maddow, Al Gore, Google Glasses (or the lack thereof), Uber Lux, Vine, big Brands, and of course the parties. But SXSW is very much about serendipity. In this case, I’m  continue reading

Mar 14

SXSW: Apps, Platforms and Top Lessons from Interactive

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By Joshua Hammond   With South by Southwest Interactive 2013 (SXSWi) now officially coming to a close, it’s time to look back on all of the highlights of this year’s show.  As with other years, a tremendous amount of energy and money was poured into SXSWi and with any conference of this magnitude, we saw  continue reading

Mar 22

Looking Back at SXSW: The Misses

Looking Back at SXSW: The Misses

Just like I shared all of the hits during SXSW, a conference that vast also had its misses. Check out a couple that I noticed below: Misses All of those speakers who disappointed by not delivering on the promise of the session description. Case in point, Amber Case, who is a Cyborg Anthropologist and Technologist  continue reading

Mar 22

SXSW Music: After Our Ears Stopped Ringing

SXSW Music

The unmistakable sound of eight poorly-shaven indie bands sound checking kick drums has finally ceased, which can only mean SXSW Music has come and gone. After five days and counting of accumulating artist interviews, live concert footage and b-roll on behalf of one of our biggest clients, I’d like to think I’ve gained some perspective  continue reading

Mar 21

Looking Back at SXSW 2012: The Hits

Looking Back at SXSW 2012: The Hits

Since this was my first SXSW, I decided to go for the trifecta: interactive, film and music. The panel offerings were as diverse and stimulating as the people attending (such fun people watching, especially as the interactive crowd morphed into the film and music attendees). And while speaker perspectives were unique, there seemed to be  continue reading

Mar 21

The One Thing I’d Love To See At SXSW Next Year

The One Thing I’d Love To See At SXSW Next Year

I finally got a chance to see what all the SXSW fuss was about, and I’m sold. I returned from Austin with a packed notebook full of ideas and tools to explore, great new relationships with industry peers, and plenty of hilarious memories with colleagues. I’m already looking forward to next year.  If I had  continue reading

Mar 15

Confessions and Insights from SXSW Newbie

Confessions and Insights from SXSW Newbie

I have a confession: This is my very first blog post. This past week was also my first time at SXSW. To be honest, I was a little skeptical leading up to it. But SXSW was everything I’ve heard it could be—and more! Here are the top experiences and insights I took away from the  continue reading