Posts Tagged: sustainable

Photo Courtesy: Mikael AltemarkPaul just posted an open question concerning a potential ethics code violation at the WOMMA blog. I think the active parties perceived their actions to sufficiently disclose their relationship and intention of spreading messages on behalf of their client, Motorola. Listening to the growth and adoption of the social media mindset within  continue reading

photo credit: FlickR: Dan Machold There is an ever-present metric that looms over meaningful engagement. It is an artifact from the industry that long ago accepted its flaws, but continues to sell campaigns and drive efforts to make brand messages measurable. We have sufficient data to suggest the recommendation of a trusted colleague, friend, or  continue reading

Sustainable word of mouth marketing means forming persistent, authentic relationships. It means defining conversation as more than an email exchange. To foster sustainability, a transparent liaison between community and company must demonstrate favorable intentions and consideration for each contact they make – and maintain those relationships through meaningful actions and correspondence. There is an important  continue reading