Posts Tagged: Social Networking

I attended my first SOBCon last Friday. The website for the event describes it as “the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.” As impressive as that sounds, I found it to be an understatement. SOBCon  continue reading

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

Since the dawn of online consumer-generated media (which was obviously a long time ago… like less than 10 years), video has been one of the dominant ways that consumers choose to express themselves online.  The same goes with brands – what better way to share content with your audience than a live event?  Whether it’s  continue reading

                     Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also  continue reading

For all the massive hype Google Wave stirred up a couple months back, Google Buzz could ultimately become the unassuming, unexpected and unlikely Facebook/Twitter killer.  Why?  Google Buzz gains unprecedented benefit from the old maxim: “Location, Location, Location.”  Centrally positioned and easily accessible within the GMail interface, Google Buzz is immediately at the fingertips of millions and  continue reading

This morning I came across this manifesto from Sarah Dopp, author of “Dopp Juice” – The Suck-Free Internet Manifesto.  I agreed with the whole thing, but a few parts stuck out for me: I believe that all web-based interactions operate on the same principles as in-person interactions…. I believe in social capital. I believe that  continue reading

New technologies appeal to each generation differently, with Generation X and Y leading the way in technical literacy. As a generation Y’er myself, computers and social networking have been an integral part of my life since childhood, making it easy to understand why my generation has become so adept at understanding the influence and impact  continue reading