Ideas, insights & Inspiration that drive recommendations.
By Danny Weiss Like all genres of music, rap’s biggest stars have always been the best storytellers. Fans have, and will always, gravitate to topics they can relate to, like heartbreak, love, tragedy and being a little bit taller. At its best, rap takes familiar subject matter and breaks it down in a new way continue reading
By Shawn Savage With more than 591 million people taking to US skies in 2012, airports offer the foot traffic that brands dream of. Flight delays, layovers and other factors make airports prime realty for airlines and brands to engage with customers via social media. Both airlines and non-aeronautical brands are starting to take notice. continue reading
By Julie Kowik More so than January 1, the start of spring has always felt like the beginning of a new year. Everything comes to life and we quickly move to “spring clean” our homes and lives in preparation to have more time to enjoy the coming season ahead. Hello, Zócalo summer hours! Much like continue reading
Note: This post originally appeared on AllFacebook. By Alexandra Baird We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, continue reading
This is the first in a series of columns designed to keep you informed about the latest social media tools and platforms to keep an eye on. Stay tuned for more, and click here to download a PDF of this content. TOPSY: REAL-TIME SOCIAL INSIGHT What it is Instantly access real-time and multi-year continue reading
by Alexandra Baird WOMM-U is a conference to help marketing professionals advance their education around word of mouth marketing and social media, as well as build a community of colleagues. Using a blend of classroom instruction and real-world application, WOMM-U aims to prep marketers to handle anything that comes their way in the ever-changing marketing continue reading
Note: This post originally appeared on Social Media Today. By Jessica Reed Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend: 71% of of 16-24 year olds go online when they have a problem with a product (2012 continue reading
We’re excited to announce that Zócalo Group will return as co-host of Social Media Week Chicago this September 23-26. Part of a global initiative to explore the cultural and economic impact of social media, the event will highlight expert discussions, workshops and networking opportunities. Most events will be free and open to the public. This continue reading
By Madelyn Dow I recently had the opportunity to dive into LinkedIn for a client of mine. Prior to that I used LinkedIn to connect with former colleagues or anyone I wanted to “add to my professional network” – and was only vaguely familiar with what brands were doing in the channel. What I continue reading
Note: This post originally appeared on AllTwitter. Yesterday Twitter announced keyword targeting in timelines. By David Heiser Since launching its advertising platform three years ago, Twitter evolved its offerings at a staggering pace. Due to the lack of data it requires users to provide, Twitter may lag behind Facebook in demographic targeting, but has and will continue reading
