Posts Tagged: social media

Apr 06

Will The New App Whipclip Replace The Silent GIF?


By Ryan Choyeski Move over GIFs, there is a new sharable clip in town. ♫ ♫ When a trending show is on, you must Whipclip. When you have to share with friends, you must Whipclip. ♫ ♫ Just in time for the #BieberRoast, Whipclip made its biggest public debut in collaboration with Comedy Central and last Monday night’s  continue reading

Mar 23

SXSW Highlight: The Power of Word of Mouth


Last year was my first year at SXSW and, to be honest, it was a little overwhelming. So many sessions, so many meetings, so many parties – it can stretch your focus to its limit. This year, having been my second, I was able to sit back and relax a bit and just take it  continue reading

Mar 06

Comedian Syncs Hashtags Throughout Netflix Standup Special


By Ryan Choyeski Hashtags. Love them or hate them, they are a fabric of our online existence. By now, we all know and understand what a hashtag is and the purpose it serves. If not, you own neither a computer or smartphone. Which also begs the question, “how are you reading this blog post right  continue reading

Feb 27

Looking Through the Lens with #Chitecture


By Brittni Ainsworth I had the opportunity to attend an event at the Apple store in Chicago to hear the guys who started @Chitecture talk about Instagram and photography. Rewind to 2012 when Instagram was still finding its footing, a couple guys started to tag photos with the hashtag #Chitecture. What ensued next was the  continue reading

Feb 20

The Rings of Reach: How to expand your social reach on any social channel


By Jeff Woelker  Each day it seems a new social platform is taking off and marketers must re-address their strategy. Over the years, most marketers thought Facebook and Twitter were enough. Then they had to address Vine, then Pinterest, then Instagram, then Snapchat, then whatever else is the new hot flavor of the week. With each  continue reading

Feb 18

Jimmy Fallon Makes “The Tonight Show” Share-able


By Hayley Gregory Jimmy Fallon recently marked his one year anniversary as host of NBC’s The Tonight Show. Originally host of Late Night with Jimmy Fallon; the comedian made the jump to the flagship talk show, eradicating its traditional format in the process. The Tonight Show of Carson and Leno featured content tailor-made for television,  continue reading

Feb 06

Even Punxsutawney Phil Uses Twitter #6MoreWeeksofWinter


By Ryan Choyeski In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. And thanks to the help of Phil’s Inner Circle, they announced to the crowd on Gobblers Knob that there  continue reading

Jan 30

The Super Bowl and Social – Go for the Extra Point


By Hayley Gregory   Most marketers spend a large portion of the year creating content that they hope will resonate with consumers. The Super Bowl then creates an interesting challenge as viewers anticipate not only the game, but the advertisements. This creates an incredibly competitive environment for brands, both on TV and across social media.  continue reading

Jan 09

Zócalo Group’s Predictions for 2015


As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead.  We asked members of our Digital and Research & Analytics teams to share what they anticipate seeing in 2015.   Big Data Becomes Smart Data As  continue reading

Oct 30

13.1 Ways to Make an Offline Event Social


By Marissa Yennie   A recent Wall Street Journal article proclaimed: The Half-Marathon Achieves Its Personal Best, reporting that this 13.1 mile race continues to grow in popularity. Nearly two million people are participating in this running event annually – so how can brands engage people online for this offline event? This running distance is  continue reading