Posts Tagged: social media

Jan 09

Zócalo Group’s Predictions for 2015


As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead.  We asked members of our Digital and Research & Analytics teams to share what they anticipate seeing in 2015.   Big Data Becomes Smart Data As  continue reading

Oct 30

13.1 Ways to Make an Offline Event Social


By Marissa Yennie   A recent Wall Street Journal article proclaimed: The Half-Marathon Achieves Its Personal Best, reporting that this 13.1 mile race continues to grow in popularity. Nearly two million people are participating in this running event annually – so how can brands engage people online for this offline event? This running distance is  continue reading

Oct 23

4 Reasons Why You Should Consider Investing More (and More Smartly) in Digital Marketing in 2015

keyboard coffee

By Paul M. Rand   It’s autumn – that time when the leaves change, the pumpkin-spice everything appears, and most importantly for us in the communications world – when 2015 planning is underway. Whether you’re furiously crunching on your holiday advertising plans, or you’re already done planning for 2015, I want to challenge you to  continue reading

Oct 22

Why Social Media was Killing Me, and How I Took it Back


By Brett Crawford   When I was younger, social media was all about being friends with who you knew in real life. This might not hold true for everyone, but for a member of the ever-elusive “millennial” population, I’d consider it to be true. Xanga, the blogging site that my computer’s autocorrect feature no longer  continue reading

Oct 02

Missed Social Media Week Chicago? Catch some of our top sessions on video

SMW Image - Blog

By Alexandra Baird Last week Zocalo Group proudly co-hosted Social Media Week Chicago, with 140 incredible sessions featuring 244 leading speakers exploring what’s now and what’s next in social media for everything from advertising to education to social good. Everyone from Chicago’s Mayor Rahm Emanuel to Buzzfeed’s Andy Wiedlin to Google’s Jennifer Wesley shared their thoughts  continue reading

Oct 01

What Facebook Atlas Means for You


By Jeff Woelker   Facebook recently announced the relaunch of Atlas, its ad network purchased from Microsoft in early 2013. Along with this announcement came the exclusive partnership with Omnicom Group, which includes Zocalo Group. By purchasing Atlas from Microsoft, Facebook acquired a method for it to start targeting ads outside of Facebook and more broadly across the  continue reading

Aug 18

How I Learned to Love Snapchat: One Millennial’s Take

snapchat brand marketing

By Brett Crawford   Snapchat is now the third most-used social app amongst millennials, according to a recent study. Now, for those of you who didn’t read that article or have no idea what a Snapchat is, let me allow myself to give you a quick run-down of what may very well be the best  continue reading

Aug 14

5 Ways to Knock Social Media Community Management Out of the Park


By Brittni Ainsworth Whenever I try to explain my job to my parents’ friends I get blank stares and questions like “So you Facebook and tweet all day?” My answer is always, “Well not exactly.” Social media community managers will know this pain and can identify. As I sit here and type this, I have  continue reading

Aug 11

Coffee-mate Shows Why Vanilla is Anything But Boring


By Marissa Yennie   If you say “vanilla” when you mean boring, we need to talk. Zocalo Group client Coffee-mate doesn’t believe there is anything “plain” about adding vanilla to your coffee. Of all the flavors that Coffee-mate offers, the most popular by far is French Vanilla. That’s why last month Coffee-mate used their flavor  continue reading

Jul 24

Last Call for Social Media Week Chicago Event Submissions!

Chicago Image - blog

By Erin Burg   For all you social/tech/marketing gurus hoping to contribute to Social Media Week Chicago 2014 – be sure to get your event submissions in by tomorrow, Friday, July 25. Having a presence at SMW means great exposure for your business and the chance to connect with other industry experts. So bring your best  continue reading