Posts Tagged: social media

Apr 15

Organic Reach on Facebook – What brand marketers need to know

Organic Reach on Facebook – What brand marketers need to know

  Recent reports that Facebook intends to cut organic reach of content to as low as 1 percent have caused brands, with good reason, to reconsider the role of the network in their marketing efforts. As brands and their social and paid media agency partners think through next steps, it’s a good reminder to revisit  continue reading

Apr 11

5 Things I Wish I Knew When I Got Facebook

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By Danny Weiss In 1973, Ronnie Wood sang “I wish that I knew what I know now, when I was younger.” He didn’t know it at the time, but his words would remain relevant more than 40 years later, with social media reaching younger and younger audiences (part of the reason he didn’t know it  continue reading

Mar 31

Search and Social Together: How Cross Channel Marketing Gives Better Returns

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By Jeff Woelker   Cross channel marketing is not a new concept. Since the early days of advertising, marketers have been trying to tie one channel to the other and make sure everything is in alignment and synchronized. Even today, with specialization, fragmentation, technology limitations or integrations, cross channel marketing can sometimes be difficult. As  continue reading

Mar 19

Skyword on Storytelling in Content Marketing

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  We recently hosted a Leadership Series about the art of multi-channel storytelling, featuring speakers from Twitter, StoryCorps, Tongal,  as well as our own CEO Paul M. Rand. I sat down with John Shea of Skyword to talk about how brands can tell compelling stories online. Skyword offers marketers tools to reach and engage audiences with quality,  continue reading

Feb 21

Facebook Sees Potential with WhatsApp Acquisition

Facebook Sees Potential with WhatsApp Acquisition

By Melanie Faessler This week Facebook announced that it would make its biggest acquisition yet – acquiring the popular messenger app WhatsApp for $16 billion. For those of you unfamiliar with the app, WhatsApp Messenger is “a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS.” This app  continue reading

Feb 14

Coffee-mate Celebrating Your Perfect Mate This Valentine’s Day

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  Where would we be without our perfect mates?  This Valentine’s Day, our client Coffee-mate is helping fans send their love note to those they cherish the most in its real-time “Design My Valentine” event. Coffee-mate is inviting all from across social media to submit a short love note on the Coffee-mate Facebook page, or  continue reading

Feb 14

Love is in the (Social) Air

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By Thi Miller    It’s Valentine’s Day (pause for personal emotional reaction). A day to excessively spoil loved ones with expensive flowers, chocolates and dinners. But, to help save on the stress of a last-minute gift, here are some ideas to celebrate the special ones in your life on social media.   1)      Send a  continue reading

Feb 13

‘Real Time’ Host Bill Maher Uses Social Media to Change the Future of Congress

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By Ryan Choyeski   Liberal comedian and host of the popular political HBO series Real Time with Bill Maher  is taking on Congress’ “lame ducks” with his “Flip a District” campaign. Over the next several weeks, Real Time fans are being tasked with calling out the most ineffective and worst members of Congress in the country via  continue reading

Feb 05

Introducing Paper – Stories from Facebook

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By Brittni Ainsworth    There’s nothing sweeter than giving yourself a birthday present.  Facebook did just that when it launched the Paper app this week, one day before its 10th birthday. You might be asking yourself “What is Facebook Paper?” or “What does this mean for Facebook’s mobile app?” I know I’m asking myself, “How does this  continue reading

Feb 03

Being Transparent in the Social Age: Ethics & Disclosure

Being Transparent in the Social Age: Ethics & Disclosure

By Giliann Chaikin and Stacy Taylor   Transparency is vital in social media and word-of-mouth marketing. The rules are constantly evolving and it’s imperative to keep fundamental principles top of mind as we engage across various social platforms with diverse audiences on behalf of our clients. The new best practices guide from WOMMA is meant  continue reading