Posts Tagged: social media

Feb 27

Looking Through the Lens with #Chitecture


By Brittni Ainsworth I had the opportunity to attend an event at the Apple store in Chicago to hear the guys who started @Chitecture talk about Instagram and photography. Rewind to 2012 when Instagram was still finding its footing, a couple guys started to tag photos with the hashtag #Chitecture. What ensued next was the  continue reading

Feb 20

The Rings of Reach: How to expand your social reach on any social channel


By Jeff Woelker  Each day it seems a new social platform is taking off and marketers must re-address their strategy. Over the years, most marketers thought Facebook and Twitter were enough. Then they had to address Vine, then Pinterest, then Instagram, then Snapchat, then whatever else is the new hot flavor of the week. With each  continue reading

Feb 18

Jimmy Fallon Makes “The Tonight Show” Share-able


By Hayley Gregory Jimmy Fallon recently marked his one year anniversary as host of NBC’s The Tonight Show. Originally host of Late Night with Jimmy Fallon; the comedian made the jump to the flagship talk show, eradicating its traditional format in the process. The Tonight Show of Carson and Leno featured content tailor-made for television,  continue reading

Feb 06

Even Punxsutawney Phil Uses Twitter #6MoreWeeksofWinter


By Ryan Choyeski In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. In case you missed it, this past Monday was Groundhog Day. And thanks to the help of Phil’s Inner Circle, they announced to the crowd on Gobblers Knob that there  continue reading

Jan 30

The Super Bowl and Social – Go for the Extra Point


By Hayley Gregory   Most marketers spend a large portion of the year creating content that they hope will resonate with consumers. The Super Bowl then creates an interesting challenge as viewers anticipate not only the game, but the advertisements. This creates an incredibly competitive environment for brands, both on TV and across social media.  continue reading

Jan 09

Zócalo Group’s Predictions for 2015


As we kick-off 2015, it’s important to acknowledge what trends made an impact in 2014 and also make some predictions for what brands can expect in the year ahead.  We asked members of our Digital and Research & Analytics teams to share what they anticipate seeing in 2015.   Big Data Becomes Smart Data As  continue reading

Oct 30

13.1 Ways to Make an Offline Event Social


By Marissa Yennie   A recent Wall Street Journal article proclaimed: The Half-Marathon Achieves Its Personal Best, reporting that this 13.1 mile race continues to grow in popularity. Nearly two million people are participating in this running event annually – so how can brands engage people online for this offline event? This running distance is  continue reading

Oct 23

4 Reasons Why You Should Consider Investing More (and More Smartly) in Digital Marketing in 2015

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By Paul M. Rand   It’s autumn – that time when the leaves change, the pumpkin-spice everything appears, and most importantly for us in the communications world – when 2015 planning is underway. Whether you’re furiously crunching on your holiday advertising plans, or you’re already done planning for 2015, I want to challenge you to  continue reading

Oct 22

Why Social Media was Killing Me, and How I Took it Back


By Brett Crawford   When I was younger, social media was all about being friends with who you knew in real life. This might not hold true for everyone, but for a member of the ever-elusive “millennial” population, I’d consider it to be true. Xanga, the blogging site that my computer’s autocorrect feature no longer  continue reading

Oct 02

Missed Social Media Week Chicago? Catch some of our top sessions on video

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By Alexandra Baird Last week Zocalo Group proudly co-hosted Social Media Week Chicago, with 140 incredible sessions featuring 244 leading speakers exploring what’s now and what’s next in social media for everything from advertising to education to social good. Everyone from Chicago’s Mayor Rahm Emanuel to Buzzfeed’s Andy Wiedlin to Google’s Jennifer Wesley shared their thoughts  continue reading