Posts Tagged: social media

By now, we’re sure you’re hip to the fact that mommy bloggers, in all their glory, have a lot of value  with marketers and brands. But, a new infographic commissioned by H & R Block and which appears in Mashable today reveals just how powerful this group is. Key insights? There are 3.9 million Mommy  continue reading

Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.   Pepsi’s New Digital Platform Shines Kenneth Cole & A Play on Words Beverage giant Pepsi refreshed its look  continue reading

We sat down with Kimberly Hines, the founder and editor of soul and R&B music blog SoulBounce, to talk about her journey as a blogger, how artists can get coverage, and what sparks engagement on her blog. For artists looking for exposure, Kimberly says, “We love to see when an artist drops a free mixtape  continue reading

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

We recently welcomed Andrew Begal and Mark Burrell from Tongal to a Zocalo Group Lunch ‘n’ Learn session about creating video content. Tongal is a creative social platform for video content that brings together a global community of more than 25,000 ideators. These people include comedians from Second City, filmmakers and film students, animators and  continue reading

Since the dawn of online consumer-generated media (which was obviously a long time ago… like less than 10 years), video has been one of the dominant ways that consumers choose to express themselves online.  The same goes with brands – what better way to share content with your audience than a live event?  Whether it’s  continue reading

                     Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also  continue reading

Here’s our take on which brands have made an impact, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Hungry for More? The Hunger Games movie premieres in theaters today, but the anticipation and audience for the teen  continue reading

Just like I shared all of the hits during SXSW, a conference that vast also had its misses. Check out a couple that I noticed below: Misses All of those speakers who disappointed by not delivering on the promise of the session description. Case in point, Amber Case, who is a Cyborg Anthropologist and Technologist  continue reading