Posts Tagged: social media

Nov 24

Obama Leads Shift Towards Accessibility Using Social Media


By Hayley Gregory President Obama recently launched his personal Facebook page, which adds to his participation on social media, including a previously launched Twitter account, a Reddit AMA and a Buzzfeed video to promote his healthcare initiative.  His involvement in social media sets a standard for future presidents and politicians and also indicates a future of deepening engagement […]

Jul 06

Modern Romance and the Influence of Contemporary Technology


By Hayley Gregory Comedian Aziz Ansari recently released a best-selling book called, Modern Romance, explaining the highs and lows of dating in the digital age. The book has garnered a lot of buzz as it emphasizes a conversation many of us are already having about the influence of contemporary technology and social media. As a […]

Jun 29

Branded Filters Now Available on Snapchat

snapchat brand marketing

By Margaret Aprison A coworker and I recently visited a downtown McDonald’s for a mid-day snack. While at the restaurant, we discovered that we were able to use custom brand overlays on Snapchat. Needless to say, we were super excited! There are now over 100 million daily active users on Snapchat  so naturally brands are […]

Jun 12

Game-ifying Engagement: Utilizing Social Media to Build Communities and Awareness


By Anthony R. Williams   Boom Beach. Candy Crush. Clash of Clans. None of these games cost a cent yet they bring in unimaginable amounts of money.   How can that be? It comes down to user experience, player investment and a sprinkle of addicting content. Simply, people love to fill bars and check off boxes—and […]

Jun 11

The Digital Divide: The Importance of Closing the Gap

marketing to millennials

By Christina E. Rodríguez I remember the day quite clearly. My parents bought a personal computer for the house—one with a huge monitor that my dad had to carry. It was a light gray color and the keys on the keyboard clicked with an extra sharp, clear snap compared to these today. After we set it […]

Jun 04

Pinterest Rolls Out Video Ads


By Hayley Gregory Pinterest recently announced new capabilities, allowing brands to post video ads on the platform. Pinterest calls these video pins ‘Cinematic Pins,’ and many large companies have already begun to utilize the medium. With yet another update, here’s what you need to know about Cinematic Pins: These are pins exactly like those seen […]

Jun 03

Snapchat Looking to Expand Media Opportunities

snapchat brand marketing

By Ryan Choyeski  Snapchat. By now, you’ve probably heard of it or even use it on a daily basis. First thing that comes to mind for most people is “Snapchat? The app kids use to sext each other and send nude photos?” While that may have been the laughing joke for the first year after […]

Jun 01

The Power of the Hashtag: What This Means for the Use of Social


By Christina E. Rodríguez Hashtags are everywhere. Remember the Jimmy Fallon and Justin Timberlake skit? That, we might be able to say, was the point in time that made hashtags a real-life concept born out of social media—a concept that was here to stay, regardless of the confusion they sometimes caused. I came across an […]

May 19

What We’re Regramming: A Look at Zócalo’s Favorite Instagram Accounts


By Margaret Aprison With Instagram poised to top 100 million US users by 2018 , it’s fun to ask agency peeps what Instagram accounts make them want to like, comment, and share. Dogs On Tap: Most Zokes are fans of dogs… and beer. Needless to say, when we heard there was an account that combined the […]

May 18

Which NHL Team Takes the Social Cup?


By Ryan Choyeski In less than one month, one team will rise to the top as the NHL Stanley Cup Champions. So, while only one team can win the cup, which of the four remaining teams in the NHL playoffs is the winner of the social cup?   First, the teams:  In the Western Conference Finals, […]