Posts Tagged: social media

Jun 30

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

By Melanie Caldera Many of us enjoy sharing content on social networks, and of course there are people who share more than others. New stats give us some insight on who’s sharing on social networks and how they’re doing it. According to the latest Consumer Sharing Trends Report, Twitter is one among the many social channels that has the highest growth  continue reading

Jun 25

Right Place, Right Time: Earshot Uses Location Data for Real-Time Social Engagement

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By Stephanie Dewhurst   As part of Zocalo Group’s Leadership Series, I recently talked with Earshot’s David Rush. Earshot uses user-provided location information to help brands engage with consumers at the right place and right time. Check out this short video interview to learn more about Earshot and the social media trends they see on the  continue reading

Jun 20

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

[WATCH] Social Cosmos: Exploring Emerging Channels and Platforms

  Check out this (tongue-in-cheek) video from the Zokes, and stay tuned as we explore a series of emerging social channels and platforms!       Zócalo Group is  a social, digital and word of mouth marketing agency focused on making our clients the most recommended brands in their categories.   

Jun 18

Is Shorter Sweeter?

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By Allison Branen   What Can You Say In Six Words? It’s definitely harder than it sounds. (Oh wait, I just did it!) The challenge of crafting a six-word sentence is an interesting one. Even now that we’re all accustomed to communicating with abbrevs, texts, Facebook posts and tweets, attempting to write a meaningful statement  continue reading

May 28

Pinterest Launches Business Insights API as Ads Roll Out with Kraft, Gap and Others

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By Andre Santamaria   After years of standing by the advertising sidelines to the likes of Facebook, YouTube, LinkedIn, and Twitter, Pinterest is finally making a push to make some money. And in an attempt to become more measureable to brands thinking of buying ad space on its platform, it unveiled it’s opening up a  continue reading

May 23

Online Dating: Watch-outs for the “New Normal” Way to Meet People

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This post originally appeared on the Social Media Week Chicago blog. By Ryan Choyeski Match.com, Tinder, eHarmony… the online dating options are vast. Since I work remotely from home, getting out and meeting new people, especially those of the opposite sex, can be somewhat a conundrum. After two years of living in a suburb full of young  continue reading

May 21

Power of Paid: Kenshoo on Driving Results with Search and Social

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  As part of Zocalo Group’s Leadership Series, I recently talked with Kenshoo’s April Damen about how Kenshoo helps marketers reach their goals with a sophisticated platform, real-time ad optimization and more.      -Stephanie Dewhurst is a Digital Media Strategist at Zócalo Group. Follow her on Twitter at @SNDewhurst. Zócalo Group is a social, digital and word of mouth  continue reading

May 14

Facebook Talks to Us About Brand Marketing, Instagram & What’s Next

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  As part of Zocalo Group’s Leadership Series, I recently talked with Facebook’s Brian Johnson about how brands can use Facebook and Instagram as marketing channels,  the importance of mobile, paid capabilities and more. Check out this short video for our full interview:     -Stephanie Dewhurst is a Digital Media Strategist at Zócalo Group. Follow her on  continue reading

May 01

Expanding the Power of Facebook to Mobile Apps

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By Stephanie Dewhurst   At the F8 Developer Conference yesterday, Facebook unveiled its mobile advertising network called Facebook Audience Network (FAN). This product, which is currently in beta, allows brands to extend their campaigns beyond Facebook and into third-party mobile apps. What is so great about FAN and why has it left everyone in the  continue reading

Apr 22

Twitter Talks to Us About the Power of Paid and the New Redesign

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  As part of Zocalo Group’s Leadership Series, I recently talked with Twitter’s James Kiernan about how brands can use the social channel for marketing, Twitter’s paid offerings, and the recent platform redesign. Take a look at this short video:     -Alexandra Baird is an Account Executive at Zócalo Group. Follow her on Twitter at  continue reading