Posts Tagged: Social Media Marketing

As mentioned in Friday’s post, we knew social media was going to play a larger role in the Big Game last night. From the Twitter Ad Scrimmage commercial voting to the USA Today and Facebook admeter, websites were prepping for the prediction that up to 60% of mobile users plan to use their phones during  continue reading

As social media continues to evolve and align itself with many of today’s marketing strategies, ethical disclosure along online channels becomes imperative to successful programming.  Since the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising took effect last December, the industry has continued to struggle for ways of understanding and practicing the new requirements around transparent  continue reading

The Twitter outage from last Thursday evoked some very strong reactions among members of the social media community. Voices both on and offline all shared similar expressions. “I actually found it harder to get my work done.”“I picked up a book, read the first 140 characters and then lost interest.”“I had to get on MySpace…how  continue reading

I received an interesting message the other day – one that made me realize that as booming as the online world is and as quickly as social media marketing tactics are catching on, there is a vast majority who still don’t understand it. A friend of mine decided to follow me on Twitter, and soon  continue reading

This past Tuesday night, Zócalo Group was honored at the 2009 North American SABRE Awards in New York City as a leading specialist agency, garnering the title of ‘New Media Agency of the Year.’ As a leader in the space of word of mouth and social media marketing, we’re proud to share this announcement as  continue reading