Posts Tagged: recommendations

Carrying over from yesterday – when we discussed the importance of influencers in an increasingly social world – we now want to shift gears and talk about actually identifying and sustaining relationships with those influencers. Identifying the Right Influencers We should be clear though – not everyone is a proper Influencer for your brand. That  continue reading

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

With more than 75 percent of U.S. adults consuming coffee, it’s pretty easy to see that not only is it a $20 billion-per-year industry, but that more than one million conversations take place about it over a period of 30 days. In short, people love coffee. It’s that passion that’s at the heart of Zocalo  continue reading

The winner of our Recommendation Index gift card giveaway is… One Momma Saving Money! Her story of how Best Buy’s Rewards Zone program helped her family restore their home after a lightning strike captured a whopping 51% of the popular vote, and earned her a $200 Visa gift card. Thanks again to everyone who participated  continue reading

The team here and I would like to extend a large and heartfelt “thank you!” to all who helped us celebrate the launch of the latest Recommendation Index by submitting their amazing and often hilarious tales of rewards received from customer rewards programs. Below, we present the top five finalists, based on impact, uniqueness and  continue reading

Once in awhile a brand that I generally don’t have an opinion about comes along and does something that makes me want to talk about them.  Last month it was Old Spice with their brilliant social media campaign involving real-time video responses.  Before that I was enamored with K-Swiss’ integration around the fictional HBO baseball  continue reading

Facebook remains online’s most popular social destination, with over 75% of teens (ages 13-17) having created their own pages. But Facebook has started to resemble last month’s crush, as some teens are simply no longer interested.  Like chaperones at a high school dance, has the influx of older users killed teenage fun (and value!) on  continue reading