Posts Tagged: recommendation index

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

With more than 75 percent of U.S. adults consuming coffee, it’s pretty easy to see that not only is it a $20 billion-per-year industry, but that more than one million conversations take place about it over a period of 30 days. In short, people love coffee. It’s that passion that’s at the heart of Zocalo  continue reading

The winner of our Recommendation Index gift card giveaway is… One Momma Saving Money! Her story of how Best Buy’s Rewards Zone program helped her family restore their home after a lightning strike captured a whopping 51% of the popular vote, and earned her a $200 Visa gift card. Thanks again to everyone who participated  continue reading

The team here and I would like to extend a large and heartfelt “thank you!” to all who helped us celebrate the launch of the latest Recommendation Index by submitting their amazing and often hilarious tales of rewards received from customer rewards programs. Below, we present the top five finalists, based on impact, uniqueness and  continue reading

Each December, I love to read about the top trends from the finishing year, and this year is no different. With a quick look at the top trending Twitter and Facebook topics, it’s easy to see the conversation trends of 2010. Not surprisingly, people seemed to talk about: Catastrophic current events – Haiti earthquake, Gulf  continue reading

Today, Zocalo Group’s second Recommendation Index was announced, focusing on how consumers are recommending and talking about the Consumer Banking segment.  In a joint effort with M/A/R/C Research, the study provides a list of the most recommended banks and the words used to describe them, while creating a score that marketers can use to compare  continue reading

Earlier this morning, we announced the product of a joint analysis with M/A/R/C Research that scores brands based upon the volume of positive recommendations versus negative recommendations. The result is the Recommendation Index. To kick off the announcement, we’d like to invite everyone to a webinar next week, Monday Dec. 14th at 2:00 CT. Registration  continue reading