Posts Tagged: pinterest

Apr 01

Pinterest Ads: How much, what to do, and where are they going next?


By Jeff Woelker Ever since the debut of its first advertising test, brand marketers have been chomping at the bit to get their hands on Pinterest advertising. And who can blame them? Pinterest has been driving significant traffic for numerous e-commerce brands, even without any advertising, so many brand marketers can only imagine what will happen  continue reading

Jan 22

My Top 8 Auto-Generated Google+ GIFs


By Agatha Kubalski   GIFs are currently experiencing their biggest moment in the spotlight since the great pronunciation debate of ’13. Brands like Subway and Dell (a Zocalo Group client) have recently built social activations around the file format, and Pinterest just announced it will begin to let users play GIFs on the platform. Several  continue reading

Jul 09

WHITE PAPER: Current Paid Opportunities & Platform Predictions for Brands on Pinterest


A staggering 70% of social media interactions involve a picture, so it’s no wonder that the visual network Pinterest is now used by 15% of online adults. At three years old, Pinterest is no longer an emerging platform but a real player among the social media networks. We’ve previously cautioned against brands jumping into Pinterest  continue reading

Apr 12

Pimp Your Cubicle: The Case for Decking Out Your Workspace


By Victoria Szubinski   I’m an executive assistant (and a realist).  I love my job, but I realized a long time ago that the career path I’ve chosen doesn’t end with my name on the wall outside a room with a door that closes.  I don’t hope that someday I’ll score a sweet office with a  continue reading

Apr 03

Pinning Myself Back Together: Coping with Pinterest


By Ginny Brocker   On Dec. 18, 2012, I received a text that began, “As you all know, Greg hasn’t been feeling well for the past few weeks…”   Greg was my dad, and I, for one, did not know he hadn’t been feeling well; he hadn’t told me.   The next 11 days were  continue reading

Mar 26

To Pin or Not to Pin: Food blogger Julie Deily’s perspective on Pinterest


By Rachel Kelley   Ah, Pinterest. With about 25 million monthly unique visitors, we hope you’ve heard of this online gem. If not, kindly step out from under a rock, and visit Pinterest now to get pinning.  For some background information on the site, refer to “Dos and Don’ts for Brands on Pinterest.” Pinterest is  continue reading

Mar 07

Dos and Don’ts for Brands on Pinterest


Pinterest is one of the fastest-growing social media networks ever. It’s the third most popular social network in the U.S. in terms of traffic, according to consumer online behavior experts at Experian Hitwise. Pinterest has about 25 million monthly unique visitors. As more and more brands join Pinterest, it would be helpful for them to  continue reading

Feb 25

Hey Pinterest, What’s For Dinner?


by Emily Hannigan I was sick of the five lame recipes I had in my meal repertoire.  My husband claimed he didn’t care that I was always making the same taco recipe but I am sure he  was more than sick of “Taco Tuesdays.” Oh, who am I kidding? I had also proclaimed Thursday and  continue reading

Feb 05

Social Media & the Evolution of the Online Beauty Tutorial


When we think of beauty, it seems unnatural that our minds instantly revert to the Internet. In my head, beauty is more tangible than the Internet, with millions of beauty products available at nearly any store you walk into. I can’t paint my nails through the computer screen, nor could I apply makeup. My beauty  continue reading

Jan 30

4 Measurement Pointers for Pinterest


More than ever, marketers are faced with the daunting challenge of matching the pace of evolving social media channels against the need for timely, relevant, and strategic analytics. Only through these analytics is it possible to fully understand how consumers not only interact with each other, but also interact directly with brands and competitors. And  continue reading