Posts Tagged: pinterest

Jun 30

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

Content Sharing Trends: Twitter Makes a Comeback, Reddit Growing

By Melanie Caldera Many of us enjoy sharing content on social networks, and of course there are people who share more than others. New stats give us some insight on who’s sharing on social networks and how they’re doing it. According to the latest Consumer Sharing Trends Report, Twitter is one among the many social channels that has the highest growth  continue reading

Jun 12

Pinterest’s Do-it-Yourself Promoted Pins and Updated Analytics: Will This Help Me?

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By Jennifer Kang   Pinterest recently made an announcement that had social media marketers jumping with joy – it was going to allow third-party measurement developers access to its API, meaning stronger data and actionable insights for brands. After throwing that wonderful nugget of news out to us, Pinterest again decided to throw us an even bigger bone  continue reading

May 28

Pinterest Launches Business Insights API as Ads Roll Out with Kraft, Gap and Others

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By Andre Santamaria   After years of standing by the advertising sidelines to the likes of Facebook, YouTube, LinkedIn, and Twitter, Pinterest is finally making a push to make some money. And in an attempt to become more measureable to brands thinking of buying ad space on its platform, it unveiled it’s opening up a  continue reading

Apr 01

Pinterest Ads: How much, what to do, and where are they going next?

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By Jeff Woelker Ever since the debut of its first advertising test, brand marketers have been chomping at the bit to get their hands on Pinterest advertising. And who can blame them? Pinterest has been driving significant traffic for numerous e-commerce brands, even without any advertising, so many brand marketers can only imagine what will happen  continue reading

Jan 22

My Top 8 Auto-Generated Google+ GIFs

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By Agatha Kubalski   GIFs are currently experiencing their biggest moment in the spotlight since the great pronunciation debate of ’13. Brands like Subway and Dell (a Zocalo Group client) have recently built social activations around the file format, and Pinterest just announced it will begin to let users play GIFs on the platform. Several  continue reading

Jul 09

WHITE PAPER: Current Paid Opportunities & Platform Predictions for Brands on Pinterest

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A staggering 70% of social media interactions involve a picture, so it’s no wonder that the visual network Pinterest is now used by 15% of online adults. At three years old, Pinterest is no longer an emerging platform but a real player among the social media networks. We’ve previously cautioned against brands jumping into Pinterest  continue reading

Apr 12

Pimp Your Cubicle: The Case for Decking Out Your Workspace

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By Victoria Szubinski   I’m an executive assistant (and a realist).  I love my job, but I realized a long time ago that the career path I’ve chosen doesn’t end with my name on the wall outside a room with a door that closes.  I don’t hope that someday I’ll score a sweet office with a  continue reading

Apr 03

Pinning Myself Back Together: Coping with Pinterest

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By Ginny Brocker   On Dec. 18, 2012, I received a text that began, “As you all know, Greg hasn’t been feeling well for the past few weeks…”   Greg was my dad, and I, for one, did not know he hadn’t been feeling well; he hadn’t told me.   The next 11 days were  continue reading

Mar 26

To Pin or Not to Pin: Food blogger Julie Deily’s perspective on Pinterest

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By Rachel Kelley   Ah, Pinterest. With about 25 million monthly unique visitors, we hope you’ve heard of this online gem. If not, kindly step out from under a rock, and visit Pinterest now to get pinning.  For some background information on the site, refer to “Dos and Don’ts for Brands on Pinterest.” Pinterest is  continue reading

Mar 07

Dos and Don’ts for Brands on Pinterest

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Pinterest is one of the fastest-growing social media networks ever. It’s the third most popular social network in the U.S. in terms of traffic, according to consumer online behavior experts at Experian Hitwise. Pinterest has about 25 million monthly unique visitors. As more and more brands join Pinterest, it would be helpful for them to  continue reading