Posts Tagged: measurement

Earlier this morning, we announced the product of a joint analysis with M/A/R/C Research that scores brands based upon the volume of positive recommendations versus negative recommendations. The result is the Recommendation Index. To kick off the announcement, we’d like to invite everyone to a webinar next week, Monday Dec. 14th at 2:00 CT. Registration  continue reading

If you pay much attention to the marketing industry’s trends, you no doubt have observed the rapid emergence of social media as a marketing communications channel.  If you’re a marketer, you know social media and driving intentional, positive online conversation about your brand is important, and needs to be part of your marketing mix.  But,  continue reading

There is no question in any marketer’s mind that social media has changed–probably forever–the way brands reach and engage with consumers.  Stating an obvious fact, I know, but for all the opportunity and consternation it is causing, it is true that the notion of earned engagement–the active interaction between a consumer and a brand–throws into  continue reading

photo credit: FlickR: Dan Machold There is an ever-present metric that looms over meaningful engagement. It is an artifact from the industry that long ago accepted its flaws, but continues to sell campaigns and drive efforts to make brand messages measurable. We have sufficient data to suggest the recommendation of a trusted colleague, friend, or  continue reading