Posts Tagged: marketing

Jun 12

Pinterest’s Do-it-Yourself Promoted Pins and Updated Analytics: Will This Help Me?

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By Jennifer Kang   Pinterest recently made an announcement that had social media marketers jumping with joy – it was going to allow third-party measurement developers access to its API, meaning stronger data and actionable insights for brands. After throwing that wonderful nugget of news out to us, Pinterest again decided to throw us an even bigger bone  continue reading

May 29

Facebook to Devalue Auto-Shares, Favor Explicitly Shared Stories

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By Brittni Ainsworth   You know you have to read that article or watch that clip when 15 of your friends have shared it with comments like “WHOA that blew my mind” or “You have to see this.” At Facebook’s recent F8 conference, the company announced it would be changing its newsfeed algorithm. This week  continue reading

May 19

Reviews Unvarnished: How to Deal With Negative Customer Reviews

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This post originally appeared on the Ketchum blog.   by Paul M. Rand   From the corner store to the largest multinational corporations, businesses are setting their eyes ever closer on how people are talking about and recommending their products and services – as they should be. Ninety-two percent of consumers say that a recommendation from  continue reading

May 14

Facebook Talks to Us About Brand Marketing, Instagram & What’s Next

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  As part of Zocalo Group’s Leadership Series, I recently talked with Facebook’s Brian Johnson about how brands can use Facebook and Instagram as marketing channels,  the importance of mobile, paid capabilities and more. Check out this short video for our full interview:     -Stephanie Dewhurst is a Digital Media Strategist at Zócalo Group. Follow her on  continue reading

May 06

Register for this Free AMA Online Learning Session: The Social Edge

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Nearly every brand recognizes the brand and business building value of digital and social media — with some major CPGs shifting up to 50% of their marketing spend online.  However, according to a recent study, less than 8% of marketers are confident in their social programs and believe they are achieving the measurable success they  continue reading

May 02

Outbrain Talks to Us About Content Marketing at Scale

Outbrain Talks to Us About Content Marketing at Scale

By Alexandra Baird   As part of Zocalo Group’s Leadership Series, I recently talked with Outbrain’s Andrew Furman about what Outbrain is, and the value of content marketing over other forms of marketing and advertising. Take a look at this short video:     -Alexandra Baird is an Account Executive at Zócalo Group. Follow her on  continue reading

Mar 28

Cultural Speak: Considerations when Talking “Hispanic/Latino”

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by Christina Elizabeth Rodriguez   The Latino market has been exponentially growing the past 20 years. Since the last census in 2010, we saw a few key factors when it came to Latinos that have impacted the way advertisers and marketers are looking at such a demographic. For instance, we found out that there are  continue reading

Feb 28

CASE STUDY: How VMware Turned Likes and Follows into Leads and Revenue

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By Mike Pilarz While most B2B brands have well-established demand generation programs running via email, search and other marketing channels, they’re often challenged by how to push their social channels to do more than just engage an audience, and actually generate leads and revenue. A recent program we developed for VMware illustrates how effective social media marketing can  continue reading

Feb 10

Making Sense of Coupon Craziness: 8 ways to get coupons into the right hands

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This post originally appeared on Sociable Blog.    By Becky Olson Coupons have been a fixture in the marketer’s toolbox for centuries, helping to entice curious consumers to try a product or service. However, the way shoppers find, share and use coupons has evolved over time, forcing us to reevaluate our strategic blueprint for distribution.  continue reading

Feb 03

Being Transparent in the Social Age: Ethics & Disclosure

Being Transparent in the Social Age: Ethics & Disclosure

By Giliann Chaikin and Stacy Taylor   Transparency is vital in social media and word-of-mouth marketing. The rules are constantly evolving and it’s imperative to keep fundamental principles top of mind as we engage across various social platforms with diverse audiences on behalf of our clients. The new best practices guide from WOMMA is meant  continue reading