Ideas, insights & Inspiration that drive recommendations.
By Andrea Wood Today’s business challenges, marketing channels and target audiences are far too complex to be solved with a one-shot marketing approach. Brands need and demand integrated solutions to drive a holistic, surround-sound approach to awareness, engagement, sales and advocacy. But, cracking the code on how best to integrate remains a challenge internally continue reading
By Julie Kowik More so than January 1, the start of spring has always felt like the beginning of a new year. Everything comes to life and we quickly move to “spring clean” our homes and lives in preparation to have more time to enjoy the coming season ahead. Hello, Zócalo summer hours! Much like continue reading
Ever wonder what it’s like to work at Zócalo Group? Take a peek behind the scenes in this new video, featuring Julia Rosinus (@juliarosinus), Danny Weiss (@thedweiss), Agatha Kubalski (@kubalski) and Thi Miller (@thi2). Think you’d fit right in? Visit zocalogroup.com and click “Careers” for more information.
Note: This post originally appeared on Social Media Today. By Jessica Reed Social media channels establishing two-way communication between brands and consumers have heralded a new set of expectations on resolving issues. Recent statistics show the trend: 71% of of 16-24 year olds go online when they have a problem with a product (2012 continue reading
By Lauren Randazzo I love food. Shopping for it, cooking it, eating it – there’s just something about the process of a meal that is utterly intriguing and exciting to me. Grocery shopping is something that I’ve always enjoyed and caught myself spending way too much time doing. Even when I tell myself I’m continue reading
By Jessica Reed As you may have heard, Facebook Home will launch on Android devices this Friday, April 12. This is not an app or a separate mobile phone – it is software. To fully understand it, watch this video on TechCrunch (start at 0:20). Without having to open anything, a single image from continue reading
By Kara Price Brainstorming with a group of creative professionals is a powerful technique for creating new ideas, solving problems and even building relationships. I’ve participated in brainstorming sessions ranging in size, topic and desired outcome. Below, I’ve listed my top five tips for executing brainstorms that yield results. 1. Assign a Meaningful continue reading
By Gayle Novak In 1994, during the first season of the sitcom Friends, Jennifer Aniston’s character, Rachel Green, debuted a layered haircut that went on to become all the rage. For the next several years, “The Rachel,” as the cut became known, was one of the most requested haircuts among women, in the U.S. continue reading
By Caroline Christy Through testing many different social media strategies, I’ve found a number of easy-to-execute tactics that will elevate engagement on your brand’s social channels and catapult your page to the next level. To make the most of your social media communities, focus on providing your fans with valuable information – make it continue reading
By Jessica Reed You don’t need to go far to find what’s top-of-mind among Americans this week: March Madness. The annual NCAA basketball tournament is everywhere through television commercials, marketing campaigns and apps to help with your bracket picks. Can and should a brand get involved? USA Today wrote about this “ambush route” of continue reading
