Posts Tagged: marketing

By now, we’re sure you’re hip to the fact that mommy bloggers, in all their glory, have a lot of value  with marketers and brands. But, a new infographic commissioned by H & R Block and which appears in Mashable today reveals just how powerful this group is. Key insights? There are 3.9 million Mommy  continue reading

Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.   Pepsi’s New Digital Platform Shines Kenneth Cole & A Play on Words Beverage giant Pepsi refreshed its look  continue reading

                     Flickr.com/Nicki Dugan We all have 5 senses: sight, smell, taste, touch and hearing. So who’s to say any one sense is more important to us in our purchasing decisions? While word of mouth is undoubtedly the “holy grail” of recommendations, new social applications are showing us that some of our other senses might also  continue reading

I finally got a chance to see what all the SXSW fuss was about, and I’m sold. I returned from Austin with a packed notebook full of ideas and tools to explore, great new relationships with industry peers, and plenty of hilarious memories with colleagues. I’m already looking forward to next year.  If I had  continue reading

Here’s our take on which brands have made an impact, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Here’s the second weekly edition, St. Patrick’s Day style. Mystery Products Coming to a Shelf Near You? Reality television  continue reading

Today, Facebook held its first-ever event specifically for marketers, fMC.  They described numerous platform changes that affect the look, feel, and functionality of Brand Pages. If you missed it, check out this overview about the full list of Facebook changes. But here’s the short and sweet list of top 5 things marketers need to know about  continue reading

As mentioned in Friday’s post, we knew social media was going to play a larger role in the Big Game last night. From the Twitter Ad Scrimmage commercial voting to the USA Today and Facebook admeter, websites were prepping for the prediction that up to 60% of mobile users plan to use their phones during  continue reading

With the most recent finding that people spend more time on mobile apps than searching the internet, this week’s Square Smarts covers all things mobile. Read on for the Smarts… It’s an App World App Time Surpasses Web Browsing -  It’s official: Time spent using mobile apps has surpassed time spent surfing the net on  continue reading

If you saw our last blog post or follow @ZocaloGroup, you know that we attended WOMMA’s School of WOM last week.  While many of us were participating in the School of WOM conversation online, it was hard to detect any overall trends as our Twitter feeds were inundated with live #WOMMA reporting. Out of curiosity  continue reading

When it comes to the amount of fans that follow a Facebook page, bigger doesn’t always mean better. Especially when it comes to a brand’s page. Sure it feels good to say “We are the Kings of Facebook”, but you may be the most disconnected Kingdom from its people. Just recently, Ignite Social Media released  continue reading