Posts Tagged: Google

Google Introduces Brandcast, Audience Targeting for YouTube Google recently launched “Brandcast”, a resource website that provides insights into YouTube’s audience. Brandcast’s layout consists of three sections: YouTube’s original channels, “Find Your Audience”, and Marketer Resources. The first section provides a breakdown of YouTube’s original content channels according to categories like comedy, animation etc. The second  continue reading

Men Are From Google+, Women Are From Pinterest An infographic created by OnlineMBA, provides some interesting social media statistics and insights. The study analyzes Facebook, twitter, Google+, Pinterest, LinkedIn, reddit, and digg user demographics. According to study, more than 66% of all adult online users have joined one or more social media platforms. The infographic  continue reading

Day 4! This morning I had the pleasure of attending WOMMA’s Talkable Brands Exchange, a day-long Social Media Week event taking place at Google’s office here in Chicago (for those wondering: there were beanbag chairs). The theme of the day: “measuring the ROI of social media and word of mouth.” Some themes that came up:  continue reading

This week, the Google+ vs. Facebook debate carries on as more information becomes available about how people are using the platforms…and don’t forget about Foursquare! Read on for the Smarts… Google Plussed 20 Million in 21 Days Google+ ComScore Report  – According to this report from ComScore, Google+ has successfully added more than 20 million  continue reading

The 2010 Word of Mouth Marketing Association (WOMMA) School of WOM wrapped up Wednesday afternoon here in Chicago, and the social media community has been abuzz with conversation about the wisdom that was shared. The School of WOM conference is designed to help marketers “move beyond tactics” and gain the knowledge necessary to “engage the  continue reading