I recently came across an interesting promotion from The Gap that utilizes the newly launched Facebook Places. From the Gap’s Facebook page: This Friday we’re giving away 10,000 pairs of jeans! Check-in at any Men’s & Women’s Gap using Facebook Places and you could win*. Just show any Gap employee your check-in and you could continue reading
Did social media kill the new Gap logo? By now you’ve heard or seen Gap’s attempt to give their 20+ year old minimal logo a 2010 makeover. The question is, was this a design firm nightmare or a marketing masterpiece? Could Gap really think the new logo was a step up from its current identity continue reading