Posts Tagged: Foursquare

This week, the Google+ vs. Facebook debate carries on as more information becomes available about how people are using the platforms…and don’t forget about Foursquare! Read on for the Smarts… Google Plussed 20 Million in 21 Days Google+ ComScore Report  – According to this report from ComScore, Google+ has successfully added more than 20 million  continue reading

This week’s Square Smarts deals with Facebook announcing its new video capabilities, while Foursquare is busy owning location. Read on for the Smarts… Facebook Ups its Message Platform Facebook Gets to Video-ing -  Facebook has partnered with Skype to offer additional capabilities to its Messages platform. Now, embedded in your messaging is the ability to  continue reading

It’s Friday! The theme of this week’s Square Smarts surrounds all the latest and greatest – or soon-to-be-greatest – features from our friends over at Facebook, Twitter, and Foursquare. Happy Reading. Facebook to Launch Deals Groupon Beware -  The USA Today Reports that Facebook is expected to announce its Groupon-like platform, Facebook Deals, in the  continue reading

Welcome to another edition of Square Smarts. This week’s Smarts provides insight into the happenings at SXSW, which kicks off today in Austin. The Downlow on SXSW – What is all the fuss about? What’s the Deal with SXSW Anyways? – With so much hype about this event, it can sometimes be hard to even  continue reading

Welcome to another edition of Square Smarts. This week’s Smarts provides insight into the evolution of the digital footprint, including who is using (and not using) which medium, why consumers even bother to engage in the first place, and where they are choosing to interact the most. Enjoy! The Evolution of Blogging Blogger Activity Dwindles  continue reading

Welcome to Square Smarts, Zocalo Group’s weekly resource for WOM industry news and updates. This week’s Smarts provides insight into social media trends around the world. Foursquare Breaks Out its Global Guns •    Foursquare Takes Off Beyond the U.S. – New York Times blogger Jenna Wortham writes about Foursquare’s announcement of  multiple language availability beginning  continue reading

Today, The New York Times published an interesting article discussing the popularity of location-based Web services like Foursqure or Gowalla – highlighting the fact that the percentage of people using them has dropped to only 4%. According to a recent Pew Research Center study, this number consists of early adopters and are most often males  continue reading

What do you get when you combine the fashion industry with location-based social media applications? Some very happy shoppers.  Take the below campaigns, for example. The following brands chose to use the location-based app Foursquare in different ways to reach consumers; however, they all share one common theme. Each campaign focuses on heavily integrating the consumer’s online-offline  continue reading

Last Friday, I had the pleasure of leading a brainstorm and learning session here at Zócalo about geotagging and location-based services. I figured as the current “mayor” of the agency on Foursquare, it was at least my mayoral duty! Location-based services are mobile applications, utilities or games that use positioning technology to provide functions based  continue reading