Posts Tagged: Facebook

Mar 16

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

By Margaret Aprison Last week, actor Ashton Kutcher made headlines when he shared that he was having difficulty finding a diaper-changing station in a men’s bathroom. “There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my  continue reading

Mar 12

Watch and Learn: How to get a new perspective on internet users

marketing to millennials

By Pat McCarthy A great takeaway from Luke Sullivan – the brilliant copywriter and author of Hey Whipple, Squeeze This – is that every marketer should watch other people reading magazines. The book was written before digital marketing really took off, but the insight still holds water. You should watch how other people use the  continue reading

Mar 04

The Social Channel Roundup: Updates You Should Know About


By Madelyn Dow Each quarter, I compile a review of some of the major updates across social channels. I primarily do this because I’ve told my clients I would. BUT, it’s one of those exercises that yields really valuable information for anyone who touches social media (and who doesn’t these days, right?). So now I’m imparting  continue reading

Feb 24

Six Ways to Begin Building Your Personal Brand

Six Ways to Begin Building Your Personal Brand

By Christina Elizabeth Rodriguez I’m a strong advocate of building a personal brand and I tell people that all the time. It’s not that everyone I talk to is an entrepreneur or that they all own their own businesses. It’s just that I see the potential and super-human knowledge that plenty people carry, but never show  continue reading

Feb 20

The Rings of Reach: How to expand your social reach on any social channel


By Jeff Woelker  Each day it seems a new social platform is taking off and marketers must re-address their strategy. Over the years, most marketers thought Facebook and Twitter were enough. Then they had to address Vine, then Pinterest, then Instagram, then Snapchat, then whatever else is the new hot flavor of the week. With each  continue reading

Feb 12

Aguacates de México hits the Target

Avacados from Mexico_banner 1

By Christina Elizabeth Rodriguez If you’re involved in social media marketing at all, or are attempting to target the online Hispanic market, there are a few things you might already know. However, it doesn’t hurt to give a rundown of the Hispanic trends that brands are going after right now. First, they’re going after the  continue reading

Feb 06

The Grammy Awards Amp Up Social Presence to 11


By Ryan Choyeski There are only a handful of big award shows per year, primarily in music and film, that have 364 days to plan, amplify and prepare for the live and unexpected events that are certainly waiting to become the next most retweeted photo in history or the most popular meme of 2015. The  continue reading

Feb 04

The End of Facebook Organic Reach: What Should Marketers Do Now?


By Jeff Woelker Late last year Facebook announced additional changes to its Newsfeed algorithm, or the method it uses to decide which pieces of content it displays to one user or another. With this announcement combined with their actions over the last year, many marketers are now re-evaluating their Facebook strategy as to how, if, and why  continue reading

Dec 12

Why Facebook and Twitter Search Updates Matter


By Felicia Chen   What are the search updates? Facebook heard our feedback and recently updated Facebook Search. Now we can do quick searches, but only on things we’ve seen before. You can only search for your posts, your friends’ posts and, depending on privacy settings, others’ old posts. Keywords are very important and the search  continue reading

Oct 01

What Facebook Atlas Means for You


By Jeff Woelker   Facebook recently announced the relaunch of Atlas, its ad network purchased from Microsoft in early 2013. Along with this announcement came the exclusive partnership with Omnicom Group, which includes Zocalo Group. By purchasing Atlas from Microsoft, Facebook acquired a method for it to start targeting ads outside of Facebook and more broadly across the  continue reading