Posts Tagged: Facebook

Here’s our take on which brands have made an impression, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact.   Fourscore and Nine Million Facebook Fans Ago… Bringing HBO Girls to Life on Twitter This week, The History  continue reading

 Facebook’s Analytics Tool for Ads Will Soon Measure Actions Other Than Likes In the coming weeks, Facebook will release a new feature, “Action Measurement”, within its Ads Manager that will allow brands to see how their fans interact with their ads. The feature will provide marketers with more insights from user engagement data and measure  continue reading

Facebook Says it  May Launch Legal Action Against Employers Who Ask for User Passwords Lately there has been a great deal of discussion surrounding Facebook passwords and the fact that employers, government agencies, and universities have been asking potential applicants or interviewees for them. The social networking site released a statement supporting those who do  continue reading

Today, Facebook held its first-ever event specifically for marketers, fMC.  They described numerous platform changes that affect the look, feel, and functionality of Brand Pages. If you missed it, check out this overview about the full list of Facebook changes. But here’s the short and sweet list of top 5 things marketers need to know about  continue reading

Tomorrow, Facebook hosts its first-ever Facebook Marketing Conference in New York.  Zócalo Group CEO @PaulMRand will be in attendance and we’re excited at the announcements and insights the conference will lend. The blogosphere has been buzzing with rumors – will they finally launch Timeline for brands?  Will the new ad format really have fewer characters?   continue reading

As mentioned in Friday’s post, we knew social media was going to play a larger role in the Big Game last night. From the Twitter Ad Scrimmage commercial voting to the USA Today and Facebook admeter, websites were prepping for the prediction that up to 60% of mobile users plan to use their phones during  continue reading

Facebook Sets Historic IPO On Wednesday February 1st, Facebook Inc. filed for an initial public offering (IPO) and experts believe the company could be valued somewhere between $75 billion-$100 billion. Facebook is expected to surpass Google’s 2004 IPO which brought in $1.9 billion for the popular search engine that was valued at $23 billion. If  continue reading

The guide below comes from our Insights & Analytics team. Want to hang onto it or share offline? Download the PDF. BACKGROUND Well, the social network leader just got more “social-ly-ier”…On Thursday, September 22, at Facebook’s f8 Conference, CEO Mark Zuckerberg took the stage to unveil a slew of new features the will be rolling  continue reading

Day 4! This morning I had the pleasure of attending WOMMA’s Talkable Brands Exchange, a day-long Social Media Week event taking place at Google’s office here in Chicago (for those wondering: there were beanbag chairs). The theme of the day: “measuring the ROI of social media and word of mouth.” Some themes that came up:  continue reading

This week, the Google+ vs. Facebook debate carries on as more information becomes available about how people are using the platforms…and don’t forget about Foursquare! Read on for the Smarts… Google Plussed 20 Million in 21 Days Google+ ComScore Report  – According to this report from ComScore, Google+ has successfully added more than 20 million  continue reading