Ideas, insights & Inspiration that drive recommendations.
By Danny Weiss Like all genres of music, rap’s biggest stars have always been the best storytellers. Fans have, and will always, gravitate to topics they can relate to, like heartbreak, love, tragedy and being a little bit taller. At its best, rap takes familiar subject matter and breaks it down in a new way continue reading
Note: This post originally appeared on AllFacebook. By Alexandra Baird We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, continue reading
By Jessica Reed As you may have heard, Facebook Home will launch on Android devices this Friday, April 12. This is not an app or a separate mobile phone – it is software. To fully understand it, watch this video on TechCrunch (start at 0:20). Without having to open anything, a single image from continue reading
By Mike Pilarz Social media marketing seems to have finally come of age for B2B firms. Just look at the numbers: 56 percent of B2B marketers plan to increase their social media budget this year, and by 2018, social media marketing is expected to account for nearly a quarter of their total marketing budget. continue reading
By Katie Hunckler Well, we know what not to do—just ask Anthony Weiner and Chris Lee… The question is what makes for a stellar political social media presence? Arguably, many of the tactics for running successful Twitter handles or Facebook pages for politicians are very similar to tactics for brands. It is imperative to continue reading
By Hannah Steelman Facebook announced new design features to give it the same look and feel as mobile and give users more choices in what they see in their news feeds. This new version was created to improve user experience and increase advertising options for marketers. To gain more insight into how these changes continue reading
By Hannah Steelman Eighteen to 24 year olds are 174 percent more likely to use recommendations on social media than shoppers aged 25 and over, according to a recent study by TMW and Marketing Sciences. We all know this target spends a lot of time on social media– especially on social media apps on their continue reading
By Randall Zaitz I’m no data analysis wizard, or a researcher. But I am interested in the aesthetic aspects of visualizing social networks; I think they are beautiful. Through play and discovery I found a group of open source tools to help me gather data, visualize it and publish it online in an interactive format. continue reading
By Leah Bassett Too busy, too much information and not enough privacy. These are just some of the reasons that Facebook users are starting to turn away for the iconic thumbs up, according to a recent study by the Pew Internet & American Life Project. In their new research report, entitled The Coming and Going continue reading
What am I talking about specifically? Simple…It’s Facebook and its growing share of mobile advertising. In the company’s last reported earnings release, their third quarter, Facebook earned 14% of its $1.09 billion in revenue from mobile advertising. Breaking that figure down a bit further, Facebook made about $3 million a DAY in mobile revenue. Without question, continue reading
