Posts Tagged: Facebook

Sep 23

Re-thinking Your Social Media Mix


By Susan Parsons Survival of the fittest.  Not exactly the first phrase that comes to mind when you think “social media strategy,” right? Though the phrase was first used by Herbert Spencer back in 1864 to describe the great animal kingdom, it actually is quite relevant for social media marketers today. Let me explain. Social  continue reading

Sep 04

Facebook Introduces Live Streaming with Facebook Mentions


By Ryan Choyeski Live streaming has become a high priority for social networks with Twitter applications such as Meerkat and Twitter’s own Periscope made available to the public earlier this year. Now the granddaddy of social media has introduced its own live streaming feature known as Live for Facebook Mentions. The catch, it’s only available to  continue reading

Aug 24

Eight Second Attention Spans Lead to Social Short Videos


By Brittni Ainsworth In today’s social world, it becomes extremely difficult to capture your audience’s attention with the most engaging content. In addition, marketers have to figure out how best to serve content whether that’s photos, videos, gifs or text. Facebook tells us that photos and videos are the top engaging content, but how much time  continue reading

Jul 22

Facebook Offers New Way to Prioritize News Feed


By Brittni Ainsworth Facebook can get boring when the content you are seeking is not the first posts you see. Wouldn’t your Facebook world be so much better if you could choose who and what you want to see? Well now you can! Facebook is adding four new preference options to help make fans’ News Feed more  continue reading

Jun 25

New Facebook App Shines Light On Regular Engagements


By Ryan Choyeski  Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently?  It was only a matter of time before I had to see what the fuss was about. I’m sure by now you’ve seen several friends sharing who their true soulmates are on Facebook and more often than  continue reading

May 21

In 2015, Email is the New Social


By Jeff Woelker Over the last six months, something a little surprising has happened across the social landscape. Email has come back into fashion, but for some interesting and unexpected reasons. Rented Land With the changes in Facebook’s algorithm and the increasing propensity of social channels to have to monetize their platforms, marketers have quickly  continue reading

May 18

Which NHL Team Takes the Social Cup?


By Ryan Choyeski In less than one month, one team will rise to the top as the NHL Stanley Cup Champions. So, while only one team can win the cup, which of the four remaining teams in the NHL playoffs is the winner of the social cup?   First, the teams:  In the Western Conference Finals,  continue reading

Apr 29

Facebook Becomes Even More Social with New Video Calling Capability


By Hayley Gregory As consumer behavior on mobile applications continues to evolve, we see social media platforms continue to expand their mobile capabilities.  Most recently, Facebook announced this week that users can now use Facebook Messenger to video call their friends and family for free.   What is it?   Many smart phones already allow  continue reading

Apr 20

Facebook’s New ‘On This Day’ Is Not For Everyone

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By Ryan Choyeski If you haven’t noticed by now, Facebook recently launched a new app/feature which highlights events, photos, posts and engagements with family friends  “on this day” in any given year dating back to when you joined Facebook. This is clearly an attempt to compete with the popular third-party app, Timehop, where millions of  continue reading

Apr 17

Don’t Get Stuck In A Rut: Tips For Social Media Community Management


By Hayley Gregory Community managers are those of us in the industry who manages social media brand channels, including Facebook pages, Twitter handles, Pinterest pages and more.  Management typically consists of posting content, responding to comments and managing everything in between. As this role requires a multi-faceted level of responsibility, it is easy to get  continue reading