Posts Tagged: Facebook

Jun 25

New Facebook App Shines Light On Regular Engagements

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By Ryan Choyeski  Have you noticed the ‘Who is Your True Soulmate?’ app in your Facebook timeline recently?  It was only a matter of time before I had to see what the fuss was about. I’m sure by now you’ve seen several friends sharing who their true soulmates are on Facebook and more often than  continue reading

May 21

In 2015, Email is the New Social

technology

By Jeff Woelker Over the last six months, something a little surprising has happened across the social landscape. Email has come back into fashion, but for some interesting and unexpected reasons. Rented Land With the changes in Facebook’s algorithm and the increasing propensity of social channels to have to monetize their platforms, marketers have quickly  continue reading

May 18

Which NHL Team Takes the Social Cup?

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By Ryan Choyeski In less than one month, one team will rise to the top as the NHL Stanley Cup Champions. So, while only one team can win the cup, which of the four remaining teams in the NHL playoffs is the winner of the social cup?   First, the teams:  In the Western Conference Finals,  continue reading

Apr 29

Facebook Becomes Even More Social with New Video Calling Capability

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By Hayley Gregory As consumer behavior on mobile applications continues to evolve, we see social media platforms continue to expand their mobile capabilities.  Most recently, Facebook announced this week that users can now use Facebook Messenger to video call their friends and family for free.   What is it?   Many smart phones already allow  continue reading

Apr 20

Facebook’s New ‘On This Day’ Is Not For Everyone

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By Ryan Choyeski If you haven’t noticed by now, Facebook recently launched a new app/feature which highlights events, photos, posts and engagements with family friends  “on this day” in any given year dating back to when you joined Facebook. This is clearly an attempt to compete with the popular third-party app, Timehop, where millions of  continue reading

Apr 17

Don’t Get Stuck In A Rut: Tips For Social Media Community Management

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By Hayley Gregory Community managers are those of us in the industry who manages social media brand channels, including Facebook pages, Twitter handles, Pinterest pages and more.  Management typically consists of posting content, responding to comments and managing everything in between. As this role requires a multi-faceted level of responsibility, it is easy to get  continue reading

Mar 31

Congratulations on your wedding – don’t forget to whiten those teeth!

Congratulations on your wedding – don’t forget to whiten those teeth!

By Christina Elizabeth Rodríguez In a brainstorm we had last year, we pulled out the bubbly and toasted to two individuals who were on their way down the aisle in 2015. We went around the table and offered them words of wisdom and advice for their long lives with their significant others. By the way,  continue reading

Mar 27

Will the Rise of Facebook Video Impact YouTube?

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By Hayley Gregory Facebook has been trying to claim video views for a while now, adapting its algorithms more and more to make native videos more easily viewable within the platform than those linking to an outside source. With more than 65 percent of online video views being watched on mobile, this seamlessness becomes more and  continue reading

Mar 16

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

By Margaret Aprison Last week, actor Ashton Kutcher made headlines when he shared that he was having difficulty finding a diaper-changing station in a men’s bathroom. “There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my  continue reading

Mar 12

Watch and Learn: How to get a new perspective on internet users

marketing to millennials

By Pat McCarthy A great takeaway from Luke Sullivan – the brilliant copywriter and author of Hey Whipple, Squeeze This – is that every marketer should watch other people reading magazines. The book was written before digital marketing really took off, but the insight still holds water. You should watch how other people use the  continue reading