Posts Tagged: Facebook

Apr 17

Don’t Get Stuck In A Rut: Tips For Social Media Community Management


By Hayley Gregory Community managers are those of us in the industry who manages social media brand channels, including Facebook pages, Twitter handles, Pinterest pages and more.  Management typically consists of posting content, responding to comments and managing everything in between. As this role requires a multi-faceted level of responsibility, it is easy to get  continue reading

Mar 31

Congratulations on your wedding – don’t forget to whiten those teeth!

Congratulations on your wedding – don’t forget to whiten those teeth!

By Christina Elizabeth Rodríguez In a brainstorm we had last year, we pulled out the bubbly and toasted to two individuals who were on their way down the aisle in 2015. We went around the table and offered them words of wisdom and advice for their long lives with their significant others. By the way,  continue reading

Mar 27

Will the Rise of Facebook Video Impact YouTube?


By Hayley Gregory Facebook has been trying to claim video views for a while now, adapting its algorithms more and more to make native videos more easily viewable within the platform than those linking to an outside source. With more than 65 percent of online video views being watched on mobile, this seamlessness becomes more and  continue reading

Mar 16

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

Where The Dads At? A Look At How Dads Are Changing The Traditional Parenting Roles And Brands Are Responding

By Margaret Aprison Last week, actor Ashton Kutcher made headlines when he shared that he was having difficulty finding a diaper-changing station in a men’s bathroom. “There are NEVER diaper changing stations in mens public restrooms. The first public men’s room that I go into that has one gets a free shout out on my  continue reading

Mar 12

Watch and Learn: How to get a new perspective on internet users

marketing to millennials

By Pat McCarthy A great takeaway from Luke Sullivan – the brilliant copywriter and author of Hey Whipple, Squeeze This – is that every marketer should watch other people reading magazines. The book was written before digital marketing really took off, but the insight still holds water. You should watch how other people use the  continue reading

Mar 04

The Social Channel Roundup: Updates You Should Know About


By Madelyn Dow Each quarter, I compile a review of some of the major updates across social channels. I primarily do this because I’ve told my clients I would. BUT, it’s one of those exercises that yields really valuable information for anyone who touches social media (and who doesn’t these days, right?). So now I’m imparting  continue reading

Feb 24

Six Ways to Begin Building Your Personal Brand

Six Ways to Begin Building Your Personal Brand

By Christina Elizabeth Rodriguez I’m a strong advocate of building a personal brand and I tell people that all the time. It’s not that everyone I talk to is an entrepreneur or that they all own their own businesses. It’s just that I see the potential and super-human knowledge that plenty people carry, but never show  continue reading

Feb 20

The Rings of Reach: How to expand your social reach on any social channel


By Jeff Woelker  Each day it seems a new social platform is taking off and marketers must re-address their strategy. Over the years, most marketers thought Facebook and Twitter were enough. Then they had to address Vine, then Pinterest, then Instagram, then Snapchat, then whatever else is the new hot flavor of the week. With each  continue reading

Feb 12

Aguacates de México hits the Target

Avacados from Mexico_banner 1

By Christina Elizabeth Rodriguez If you’re involved in social media marketing at all, or are attempting to target the online Hispanic market, there are a few things you might already know. However, it doesn’t hurt to give a rundown of the Hispanic trends that brands are going after right now. First, they’re going after the  continue reading

Feb 06

The Grammy Awards Amp Up Social Presence to 11


By Ryan Choyeski There are only a handful of big award shows per year, primarily in music and film, that have 364 days to plan, amplify and prepare for the live and unexpected events that are certainly waiting to become the next most retweeted photo in history or the most popular meme of 2015. The  continue reading