Posts Tagged: events

Feb 23

Snapchat’s Our Stories Uncovered

snapchat brand marketing

By Brittni Ainsworth Have you noticed lately you have stories from events in your Stories section of Snapchat? I discovered this when I was given an insider’s look into the Electronic Daisy Show aka “EDC” that took place in Las Vegas 2014. I could watch stories from festival goers, DJ’s who were waiting to take the […]

May 06

Register for this Free AMA Online Learning Session: The Social Edge


Nearly every brand recognizes the brand and business building value of digital and social media — with some major CPGs shifting up to 50% of their marketing spend online.  However, according to a recent study, less than 8% of marketers are confident in their social programs and believe they are achieving the measurable success they […]

Apr 23

Get Involved in Social Media Week Chicago: Event Submission Now Open


By Alexandra Baird   This September 22-26, we’re excited to bring back Social Media Week Chicago with our partners 435 Digital and Black Pug Interactive. Along with 11 other cities around the world, we’ll explore the global theme, The Future of Now. And today, we’re inviting you to join us.   There are three ways for you […]

Apr 02

Zócalo Group to co-host Social Media Week Chicago for fourth year


 By Alexandra Baird   We’re excited to share that Social Media Week Chicago will return this September 22-26, co-hosted for the fourth year running by Zócalo Group and the Chicago Tribune. We can’t wait to host an exciting week of events exploring the impact of social media in our lives and our work. This year’s […]

Sep 05

Your Guide to Navigating Social Media Week Chicago


By Lauren Randazzo   If you’ve been following along here or on any of Zócalo Group’s social channels (and in case you haven’t, you can find us here, here, and here), you shouldn’t be surprised to hear that we, along with Chicago Tribune Media Group’s 435 Digital, are co-hosting this year’s Social Media Week Chicago […]

Jul 17

Movember: The Moustache as a Catalyst for Conversation


By Emily Hannigan   Experian Marketing Services brought together  more than 1,000 marketers during its seventh annual Client Summit in Las Vegas July 10-12. This year, my colleague Zach Mesenbourg and I had the privilege to attend the conference on behalf of Zócalo Group. The conference included several keynote speakers and breakout sessions with the […]

Jun 05

10 Tips to Remember when Planning a Media Event


By Sarah Redman   During my time at Zócalo Group, I’ve had the opportunity to help plan, execute and attend many PR/media events. Through my experience, I’ve compiled a list of tips to remember when planning a media event, to ensure that it goes off without a hitch!   1.     Develop a Specific and Clear […]

Jul 16

Recommended Social, Digital and Mobile Media Events (Part Two)

Recommended Social, Digital and Mobile Media Events (Part Two)

Need more doses of social this summer? We’ve listed a few more below, which should give you a chance to keep up with trends, technologies and also network with other pros. Social Discovery Conference, August 6-7, San Francisco This event geared toward CEOs and senior management covers mobile and web-based social discovery, or the trend […]

Jul 06

Data & Social Statistics: An Interview With Food Genius CEO Justin Massa

Data & Social Statistics: An Interview With Food Genius CEO Justin Massa

Tech Week 2012 breezed through the Windy City late last month faster than you can say data scientists. Just saying the words data and scientists together can confuse most marketers. Stay with me here. As we are trying to become more well-versed every day in measuring social data, I had a chance to sit in […]

Jun 14

Learnapalooza: A New Spin On Learning


Remember when you were a kid and you wanted to be a DJ, a break-dancer, a film critic, a world traveler, a card shark, a farmer, an artist and a musician all in one day? Enter Learnapalooza – a festival that began in 2010 with the idea that everyone has something to learn, something to […]