Ideas, insights & Inspiration that drive recommendations.
By Sarah Redman During my time at Zócalo Group, I’ve had the opportunity to help plan, execute and attend many PR/media events. Through my experience, I’ve compiled a list of tips to remember when planning a media event, to ensure that it goes off without a hitch! 1. Develop a Specific and Clear continue reading
Need more doses of social this summer? We’ve listed a few more below, which should give you a chance to keep up with trends, technologies and also network with other pros. Social Discovery Conference, August 6-7, San Francisco This event geared toward CEOs and senior management covers mobile and web-based social discovery, or the trend continue reading
Tech Week 2012 breezed through the Windy City late last month faster than you can say data scientists. Just saying the words data and scientists together can confuse most marketers. Stay with me here. As we are trying to become more well-versed every day in measuring social data, I had a chance to sit in continue reading
Remember when you were a kid and you wanted to be a DJ, a break-dancer, a film critic, a world traveler, a card shark, a farmer, an artist and a musician all in one day? Enter Learnapalooza – a festival that began in 2010 with the idea that everyone has something to learn, something to continue reading
Trying to get your social on this summer? Look no further. We’ve put our heads together to pull together some events that can help keep you up to speed in social, digital and mobile media. So check out the first installment of our recommendations. These events offer opportunities to learn about emerging trends and network continue reading
We are excited to announce that Zocalo Group will be attending the 2012 Medill Career & Internship Fair at Northwestern University! When: Wednesday, April 4th from 10:00 AM – 3:00 PM Where: Norris Center, Louis Room, Evanston Campus of Northwestern University Who: Our recruiting team, Christine Godbey, Human Resources Specialist, and Katie McCarthy, Recruiter, will be continue reading
I finally got a chance to see what all the SXSW fuss was about, and I’m sold. I returned from Austin with a packed notebook full of ideas and tools to explore, great new relationships with industry peers, and plenty of hilarious memories with colleagues. I’m already looking forward to next year. If I had continue reading
“The music is as much a part of the memory as the memory is of my identity.” Debbie Millman Over the years, music has been referred to as a cross-cultural experience and as Debbie Millman’s quote puts it, makes each one of us who we are. That’s why it’s no wonder that music at SXSW continue reading
If your situation is anything like ours is this year, it’s just a matter of days before you’re faced with the proverbial beast that is SXSW. Based in Austin, TX with the majority of events being held at the Austin Convention Center, each week’s schedule is jam-packed and ready to bombard attendees with a plethora continue reading
