Posts Tagged: ethics

Oct 07

FTC Revises Guidelines: Endorsements & Testimonials Demand Transparency

FTC Revises Guidelines: Endorsements & Testimonials Demand Transparency

On Monday, I was speaking on a Panel at the NAD Annual Conference in NY.  One of the other panelists was Mary Engle from the FTC.  Just prior to us going on, Mary’s colleague, David Vladeck (Director of the FTC’s Bureau of Consumer protection) made the announcement that the FTC was going to be unveiling  continue reading

Dec 04

Disclosure is not enough

Disclosure is not enough

Photo Courtesy: Mikael AltemarkPaul just posted an open question concerning a potential ethics code violation at the WOMMA blog. I think the active parties perceived their actions to sufficiently disclose their relationship and intention of spreading messages on behalf of their client, Motorola. Listening to the growth and adoption of the social media mindset within  continue reading