Posts Tagged: Engagement

Last night marked a big milestone in the way TV programs are being promoted. Conan O’Brien returned to late night TV, and social media was a key driver in promoting the big return. This included a big Twitter campaign and creating a Facebook Event. It’s not surprising that Conan heavily leveraged social media, given his  continue reading

 The days of social media for social media sake are over. The rationale for engaging with consumers online is clear. The actual impact of those activities is not.   Brand Managers are now demanding deliberate metrics to evaluate the performance of both their campaigns, and of the brand’s overall online health. And, many communications and marketing  continue reading