Posts Tagged: Digital Footprint Index

Mar 09

American Idol and the Predictive Power of Followers

American Idol and the Predictive Power of Followers

As a long-term and highly invested American Idol viewer (meaning I could still describe to you in great detail each one of the velour outfits worn by Season 2 semifinalist Julia DeMato’s mom), I perked right up when I read the announcement that for the first time, FOX was going to allow the contestants to  continue reading

Aug 20

More Than Social Media, Why It’s Here To Stay

More Than Social Media, Why It’s Here To Stay

Every once in awhile, there’s an article that proclaims the death of social media, usually prompted by a study proving that social media is sometimes used in frivolous ways. As a result, conversation is driven around either a specific social media tool, or the idea of social media in general. It becomes a great debate  continue reading

Aug 12

Gaming the Metric: Measuring Social Media’s Impact

Gaming the Metric: Measuring Social Media’s Impact

If you pay much attention to the marketing industry’s trends, you no doubt have observed the rapid emergence of social media as a marketing communications channel.  If you’re a marketer, you know social media and driving intentional, positive online conversation about your brand is important, and needs to be part of your marketing mix.  But,  continue reading