Posts Tagged: customer service

On Twitter, Clothing Retailers Struggle to Keep Up With Customer Service Last week, I summarized the findings from a survey which found that major retailers typically do not respond to questions posted by their fans on their Facebook pages.  A similar trend has occurred on Twitter with major clothing retailers as well. A study conducted  continue reading

Most large organizations realize the power of using social media to generate customer word of mouth. But this article in The New York Times shows how a street food vendor catapulted to an in-demand crème brulee man through Twitter. Word of mouth recommendations have always been key for small businesses to get off the ground.  continue reading

A bad experience made me a big fan of a restaurant last week. Chicago is a restaurant city, so word of mouth is essential to navigating all the options.  In fact, studies show that 83% of consumers look for a recommendation from a friend, family member or expert in deciding on restaurants.  In contrast, just  continue reading