I attended my first SOBCon last Friday. The website for the event describes it as “the think tank of the social web where some of the best minds in the Internet space gather to present models, discuss insights, and determine best practices.” As impressive as that sounds, I found it to be an understatement. SOBCon continue reading
I finally got a chance to see what all the SXSW fuss was about, and I’m sold. I returned from Austin with a packed notebook full of ideas and tools to explore, great new relationships with industry peers, and plenty of hilarious memories with colleagues. I’m already looking forward to next year. If I had continue reading
The 2010 Word of Mouth Marketing Association (WOMMA) School of WOM wrapped up Wednesday afternoon here in Chicago, and the social media community has been abuzz with conversation about the wisdom that was shared. The School of WOM conference is designed to help marketers “move beyond tactics” and gain the knowledge necessary to “engage the continue reading
Widgets got their moment in the spotlight this past week at WidgetWebExpo (http://www.widgetwebexpo.com/) in Brooklyn, NY. The conference looked at a critical emerging online trends: How to utilize the power of widgets to carry a brand to the world. No doubt, widgets – and tools like Twitter, Plurk and FriendFeed – are changing how Word of Mouth marketing continue reading