Steve Knox of The Boston Consulting Group kicked off WOMM-U, the official conference for the word of mouth marketing industry, with an opening keynote that focused on advocacy marketing. It was a great way to start off a conference focused on the importance of word of mouth and the shift in marketing paradigms. A few continue reading
With the NRA (National Restaurant Association) quickly approaching on Chicago this weekend, we thought it would be fun to take a look at a fast growing food trend that’s starting to catch on in our lovely city: FOOD TRUCKS!With each passing day, Chicago’s ever expanding fleet of food trucks continues to grow, all with the continue reading
Limos to elite VIP parties. Special outfits for each conference event. Celebrities at every turn. The Weinermobile! More than 1500 women bloggers descended upon Chicago last week – many from remote areas of the country – and soaked in this and so much more. Given all the primps, promos and perks the doyennes of the continue reading