When it comes to the amount of fans that follow a Facebook page, bigger doesn’t always mean better. Especially when it comes to a brand’s page. Sure it feels good to say “We are the Kings of Facebook”, but you may be the most disconnected Kingdom from its people. Just recently, Ignite Social Media released continue reading
Did social media kill the new Gap logo? By now you’ve heard or seen Gap’s attempt to give their 20+ year old minimal logo a 2010 makeover. The question is, was this a design firm nightmare or a marketing masterpiece? Could Gap really think the new logo was a step up from its current identity continue reading