Posts Tagged: brand evangelism

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

Sustainable word of mouth marketing means forming persistent, authentic relationships. It means defining conversation as more than an email exchange. To foster sustainability, a transparent liaison between community and company must demonstrate favorable intentions and consideration for each contact they make – and maintain those relationships through meaningful actions and correspondence. There is an important  continue reading

Widgets got their moment in the spotlight this past week at WidgetWebExpo (http://www.widgetwebexpo.com/) in Brooklyn, NY. The conference looked at a critical emerging online trends: How to utilize the power of widgets to carry a brand to the world. No doubt, widgets – and tools like Twitter, Plurk and FriendFeed – are changing how Word of Mouth marketing  continue reading