Posts Tagged: brand building

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

Today, BrandSmart 2010 kicks off in Chicago, hosted by the American Marketing Association. Considered a leading event for branding thought leadership, attendees will learn best practices around effective brand management and engagement. Among speakers at the conference is Zócalo Group’s very own, Dave Kissel, who will be presenting on the topic of “Word of Mouth  continue reading

10 Steps to Online Success As I discussed in my last post, understanding how to enter and utilize social media, social networking, blogging, online communities and a number of other channels can be extremely challenging to newcomers and seasoned professionals alike. Once you master the tools, understanding the power they have to generate and drive successful  continue reading

What makes a great influencer? With the recent passing of Walter Cronkite, I began thinking about his career as a CBS anchorman and the power he held over the TV-watching public in the 1960s and 1970s – one could even say that he actually held that power until his death.  “Uncle Walter,” as he was  continue reading

I was like an explorer in an unknown land when I first stepped into this world of social networking and word of mouth marketing. Tweeets, retweeting and direct messages were a new language, Facebook groups and fan pages were just more tabs that I avoided when checking on the status updates of my friends, and  continue reading