Posts Tagged: blogging

More than 21 million Americans say that they use social media sites specifically to get recommendations. And just as critical, almost an equal number of Americans, roughly 20 million, say they are more likely to purchase products they see used or recommended by friends on social networking sites (data provided by Simmons). From those two  continue reading

At Zócalo Group, we work diligently to create sustainable word-of-mouth for our clients through online and offline activities. Engaging social media tactics are a key part of our successful strategy, but we know there are a lot of other brands and people effectively using these as well. So, we’re launching the Zócalade Awards – a  continue reading

They take the conversation to their readers, contribute great ideas, challenge us, make us better, and make our businesses stronger. I thank all of our SOBs for thinking what we say is worth passing on. Good conversation shared can only improve the blogging community. Should anyone question this SOB button’s validity, send him or her  continue reading