MEASURING SUCCESS & ROI
Every campaign we do is designed to maximize the impact that our programs deliver to your business. Let us show you how our deliberate approach to measurement can provide the ROI you need to feel good about your word of mouth and social media investments.
Measuring the Power, Impact & ROI of Word of Mouth & Social Media Marketing
You Expect Meaningful Results in Measurable Terms
Word of mouth and social media are powerful sales drivers. They can increase brand awareness, shape perceptions and drive consumer behavior. They can transform a brand through engagement and user experience. And they can spark conversations that lead to recommendations.
Recognized as an industry leader in social media measurement, Zócalo Group has developed a suite of tools and methodologies that measure the reach, impact and overall effectiveness of word-of-mouth and social media programs.
Digital Footprint Analysis (DFA)
Provides insight and understanding of how a brand is talked about online and beyond its paid marketing efforts.
Digital Footprint Index (DFI)
Measures the volume of conversation, where conversation occurs, level of engagement, message adoption and tonality.
Social Impressions
Measure the reach and impact of our work in a consistent, transparent, reproducible manner across every social channel.
Recommendation Index
Identifies how consumers recommend a category – both positively and negatively – and which brands they recommend most.
ROI
Working with client brand team, Zócalo can develop ROI metrics that correlate to sales, site traffic and other “hard” metrics.