LEADERSHIP:

Emily Bader leads strategic planning at Zócalo Group. A superb problem-solver, Emily guides and challenges client teams to develop word-of-mouth and social media programs that drive sustainable conversations that lead to recommendations and impact sales for brands.

Emily has extensive experience developing creative, high-impact, online and offline word-of-mouth marketing and communications programs for leading consumer brands.
Prior to joining Zócalo Group, Emily served as senior vice president and group manager at Ketchum, where she led the Midwest Food and Nutrition Practice.

Emily has a Bachelor of Arts degree in English Literature from Northwestern University. She and her husband owned and operated S3 Kitchen, a critically acclaimed fast-casual café in Oak Park, Ill.

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