EVENTS:

WOMMA Talkable Brands Exchange

“WOM and Social Media at the Center of the Marketing Mix: Making it Work Organization-Wide”

Nearly every organization or brand has begun realizing the power and impact of word of mouth and social media. Many are embracing what experts have been predicating– a fundamental shift in how brands go to market and engage across all key stakeholders.

In this session, Paul M. Rand, Zocalo Gróup President/ CEO and Immediate Past President of WOMMA, will highlight:

1. Where and how the purchase funnel has shifted and how marketers need to adjust
2. The current and expanding role of WOM and social media
3. The need for an enterprise-wide social media policy and initiative
4. What’s next for brands that adjust– and for those that don’t

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