EVENTS:

The Art of Advocacy & Danger of Detraction

Influential voices can play a significant role in shaping and driving a brand’s reputation online. Advocates are great to see in action, but few brands make the most of their biggest fans’ conversations. Conversely, the smallest detractor can quickly snowball into a destructive army. Knowing who these influencers are, when to engage – and when not to – can mean the difference between a dedicated brand evangelist, a converted naysayer or an uncontrollable reputation terrorist.

Join a panel of leading experts in the field of influence, and brands who meet their advocates (and detractors) online on a regular basis, and learn from their best practices for cultivating brand advocacy and navigating the dangers of detraction.

Panelists include Paul Rand, CEO/Founder of Zócalo Group; Aurora Gonzalez, Sr. Director, Public Relations at Frito-Lay; Lydia Irving, SVP Social Listening at OTX; and Kirsten Recknagel, COO at MotiveQuest.

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