EVENTS:

Questions, Complaints…Compliments!   Transforming Consumer Comments into Powerful Brand Conversation

Protecting your brand reputation online isn’t just about being ready for a crisis. It’s how you engage each day with people who want to share their thoughts and experiences about your brand – good and not-so-good. This session will explore the best ways to arm your teams to engage with consumers in social media, and integrate customer care and other helpful colleagues in the process.  Joining the conversation will be Christine Cea, Director, Marketing Communications at Unilever, U.S.; Lora O’Riordan, Manager, Social Media Programs, United Airlines; and Matt Moog, CEO of Viewpoints. Emily Bader, EVP Strategic Planning at Zócalo Group will be moderating the discussion.

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