EVENTS:

“The New Metrics of Social Success“

As social media continues to become more ingrained into the fabric of today’s marketing efforts, being able to provide accurate and relevant ways to measure efforts remains a top priority. Today’s bloguera needs to make sure that the value of her efforts are being recognized. What’s the best way to ensure the results for our programs get counted accurately and in a way that is relevant? How do we equate an impression in social media with an impression in traditional marketing? Our expert panel of social media strategists and analytics experts will be providing insight into these types of questions.

Panelists:

Ryan Rasmussen, Vice President Insights & Analytics, Zócalo Group

Amber Naslund, Vice President Social Strategy, Radian6

Chuck Hermann, Vice President Digital Analytics, Edelman Digital

Moderated by Hugo Pérez, Sr. Vice President/Hispanic Marketing Lead, Zócalo Group.

For more details about the LATISM Conference or this event, please visit www.latism.org

 

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