EVENTS:

From Social Media to Social Business

There’s a shift towards Social Business where all aspects of business will use social technologies to have conversations with customers, stakeholders, business partners, and more. Social Media isn’t about marketing, it’s about conversations. By scaling and governing these conversations we can create context around our product or service that leads to more loyal customers who love to recommend their product or service.

Panelists include Ben Foster, VP Digital Strategist at Ketchum; Blagica Bottigliero, Global Director of Social Media at Motorola Mobility; and Patrick Rooney, EVP, Executive Director of Studios, Insights & Analytics at Zócalo Group.

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