EVENTS:

Marketing To Moms Conference (M2Moms)
“Driving Recommendations Among the Social Savvy Mom”
Emily Bader, EVP/Strategy & Planning at Zócalo Group

Today’s world has changed. Power has shifted from marketers to consumers, and with only 6.2% of the people online impacting 80% of the impressions about products and services (Forrester), effective Word of Mouth is more important than ever. Today’s moms are social media savvy and engaged, actively sharing brand opinions, experiences and recommendations with their personal networks – going both online and offline to do so.

We know that Moms are an important group of influencers – learn what it takes to get them talking about, and recommending, your brand in the right ways and places. Join Zócalo Group Executive Vice President, Emily Bader, who will share insights and best practices into effectively shaping, driving and measuring conversation among Moms that lead to sustainable brand advocacy and sales growth. You’ll leave this session understanding not only the power of the recommendation, but also where it can help you gain a competitive advantage from competitors.

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