EVENTS:
WOMMA Summit 2011
Wed 11/16/2011 - Fri 11/18/2011
The Word of Mouth Marketing Association’s annual Summit is the premier marketing conference designed to help marketers engage with their customers in social media and beyond. All marketers want to have a Talkable Brand – one that gets customers talking both online and offline. Social media is critical in achieving this, but the smartest marketers Read on
Creating a Win-Win Brand/Blogger Relationship
Fri 11/11/11
“Creating a Win-Win Brand/Blogger Relationship” Social Media has changed the buying process as we know it. Celebrity endorsements are not as effective as they used to be and brands know it. Bloggers are the new trusted influencers in town. According to recent studies bloggers are perceived by consumers as trusted advisors in key stages of Read on
The New Metrics of Social Success
Thurs 11/10/2011
“The New Metrics of Social Success“ As social media continues to become more ingrained into the fabric of today’s marketing efforts, being able to provide accurate and relevant ways to measure efforts remains a top priority. Today’s bloguera needs to make sure that the value of her efforts are being recognized. What’s the best way Read on
Marketing To Moms Conference (M2Moms)
Wed 10/19/2011 - Thu 10/20/2011
Marketing To Moms Conference (M2Moms) “Driving Recommendations Among the Social Savvy Mom” Emily Bader, EVP/Strategy & Planning at Zócalo Group Today’s world has changed. Power has shifted from marketers to consumers, and with only 6.2% of the people online impacting 80% of the impressions about products and services (Forrester), effective Word of Mouth is more Read on
WOMMA Talkable Brands Exchange
Tues 10/11/2011
WOMMA Talkable Brands Exchange “WOM and Social Media at the Center of the Marketing Mix: Making it Work Organization-Wide” Nearly every organization or brand has begun realizing the power and impact of word of mouth and social media. Many are embracing what experts have been predicating– a fundamental shift in how brands go to market Read on
Developing An Enterprise Wide Social Media Solution
Fri 09/23/2011
Developing An Enterprise Wide Social Media Solution Putting in place an enterprise-wide social media strategy is certainly a daunting challenge. With a typically massive variety of “social” projects across an enterprise, multiple stakeholders, uncertainty around how to set objectives and evaluate success, huge needs for education and training, as well as unclear lines of authority Read on
The Art of Advocacy & Danger of Detraction
Fri 09/23/2011
The Art of Advocacy & Danger of Detraction Influential voices can play a significant role in shaping and driving a brand’s reputation online. Advocates are great to see in action, but few brands make the most of their biggest fans’ conversations. Conversely, the smallest detractor can quickly snowball into a destructive army. Knowing who these Read on
WOMMA Talkable Brands Exchange
Thurs 09/22/2011
WOMMA Talkable Brands Exchange The WOMMA Talkable Brands Exchange Events are knowledge forums where brands openly share and discuss their social marketing successes, learnings, and best practices. Talkable Brands Exchange Events focus on specific topics of interest to brands and provide exclusive access and networking with industry thought leaders from brands, agencies, and service providers. Read on
From Social Media to Social Business
Thurs 09/22/2011
From Social Media to Social Business There’s a shift towards Social Business where all aspects of business will use social technologies to have conversations with customers, stakeholders, business partners, and more. Social Media isn’t about marketing, it’s about conversations. By scaling and governing these conversations we can create context around our product or service that Read on
Questions, Complaints…Compliments! Transforming Consumer Comments into Powerful Brand Conversation
Thurs 09/22/2011
Questions, Complaints…Compliments! Transforming Consumer Comments into Powerful Brand Conversation Protecting your brand reputation online isn’t just about being ready for a crisis. It’s how you engage each day with people who want to share their thoughts and experiences about your brand – good and not-so-good. This session will explore the best ways to arm your Read on