Comments for Zócalo Group http://zocalogroup.com Zócalo Group is a full-service Social Media Marketing agency. Sat, 14 Apr 2012 00:02:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Creative social platform Tongal helps brands create “snackable content” by Mark http://zocalogroup.com/2012/creative-social-platform-tongal-helps-brands-create-snackable-content/#comment-30 Mark Sat, 14 Apr 2012 00:02:00 +0000 http://zocalogroup.com/?p=4064#comment-30 thanks Agatha!  thanks Agatha! 

]]> Comment on Word of Mouth = Word of Eye-Hear-Smell? by Nick S. http://zocalogroup.com/2012/word-of-mouth-word-of-eye-hear-smell/#comment-29 Nick S. Thu, 05 Apr 2012 03:32:00 +0000 http://zocalogroup.com/?p=3987#comment-29 Great article, Kellye. I love the idea of the Postccard on the Run app. Looks like it's not available for Android yet, though. Darn.  Keep up the great work! Great article, Kellye. I love the idea of the Postccard on the Run app. Looks like it’s not available for Android yet, though. Darn. 

Keep up the great work!

]]> Comment on Streaming Video: What Brands Should Know by defilirs http://zocalogroup.com/2012/streaming-video-what-brands-should-know/#comment-28 defilirs Tue, 03 Apr 2012 21:55:00 +0000 http://zocalogroup.com/?p=4013#comment-28 Nice overview.  I had never heard of Bambuser before. Nice overview.  I had never heard of Bambuser before.

]]> Comment on Word of Mouth = Word of Eye-Hear-Smell? by Edwardfrussell http://zocalogroup.com/2012/word-of-mouth-word-of-eye-hear-smell/#comment-27 Edwardfrussell Wed, 28 Mar 2012 19:50:00 +0000 http://zocalogroup.com/?p=3987#comment-27 Pretty interesting stuff.  The Herbal Essence campaign is pretty clever. Pretty interesting stuff.  The Herbal Essence campaign is pretty clever.

]]> Comment on Social Media Hit or Miss: Hungry for The Hunger Games and No Cheaters by The Hunger Games: Efficient and Effective Social Media Marketing http://zocalogroup.com/2012/social-media-hit-or-miss-hungry-for-the-hunger-games-and-no-cheaters/#comment-26 The Hunger Games: Efficient and Effective Social Media Marketing Wed, 28 Mar 2012 13:22:43 +0000 http://zocalogroup.com/?p=3941#comment-26 [...] marketing campaign propelled their success through the roof. The Hunger Games team developed a comprehensive social media presence including Facebook with 3.2 million likes to Twitter with more than 330,000 followers and [...] [...] marketing campaign propelled their success through the roof. The Hunger Games team developed a comprehensive social media presence including Facebook with 3.2 million likes to Twitter with more than 330,000 followers and [...]

]]> Comment on What We Learned at SXSW Without Attending a Single Session by Agatha Kubalski http://zocalogroup.com/2012/what-we-learned-at-sxsw-without-attending-a-single-session/#comment-24 Agatha Kubalski Thu, 15 Mar 2012 15:08:00 +0000 http://zocalogroup.com/?p=3800#comment-24 Love the tips, and the photo. Just had my first Austin pedicab experience yesterday, and it was super convenient...but pricey! $30 for three people! Love the tips, and the photo. Just had my first Austin pedicab experience yesterday, and it was super convenient…but pricey! $30 for three people!

]]> Comment on Social Media Hit or Miss: SXSW Edition by Jessica Reed http://zocalogroup.com/2012/social-media-smackdown-sxsw-edition/#comment-23 Jessica Reed Tue, 13 Mar 2012 20:34:14 +0000 http://zocalogroup.com/?p=3633#comment-23 Yes, we are aware of Corbett’s involvement. Working with influencers has shown us the importance of responding to even the most vocal of detractors. Regardless of the background with this blogger, TSA should have acknowledged and responded to his concerns in a more personal and respectful manner. Yes, we are aware of Corbett’s involvement. Working with influencers has shown us the importance of responding to even the most vocal of detractors. Regardless of the background with this blogger, TSA should have acknowledged and responded to his concerns in a more personal and respectful manner.

]]> Comment on Social Media Hit or Miss: SXSW Edition by Sxsw http://zocalogroup.com/2012/social-media-smackdown-sxsw-edition/#comment-22 Sxsw Sun, 11 Mar 2012 00:54:00 +0000 http://zocalogroup.com/?p=3633#comment-22 Ummm-- You do know that Corbett is suing TSA right? Ummm– You do know that Corbett is suing TSA right?

]]> Comment on Social Media Hit or Miss: SXSW Edition by Tony Kernagis http://zocalogroup.com/2012/social-media-smackdown-sxsw-edition/#comment-21 Tony Kernagis Sat, 10 Mar 2012 19:49:00 +0000 http://zocalogroup.com/?p=3633#comment-21 Great first edition. #socialmediasmackdown #brandwin Great first edition. #socialmediasmackdown #brandwin

]]> Comment on Coffee Shop Recommendations Help Caribou Coffee Brew To The Top by Davemar85 http://zocalogroup.com/2012/coffee-shop-recommendations-help-caribou-coffee-brew-to-the-top/#comment-20 Davemar85 Sun, 26 Feb 2012 20:09:00 +0000 http://zocalogroup.com/?p=3463#comment-20 John, you can say it's all psychological all you want and it's about customer service all you want. Starbuck's coffee brew, specifically, the flavor, has gone downhill, dramatically, since the years you mentioned. I worked as an assitant mgr. and I know what changes were taking place in the delivery from bag to how it's made. Everything has changed and most people don't know this. I asked managers, who have been working for Starbucks for a long time agree.  How it's measured, grounded and then brewed by a barista who doesn't even drink the coffee is a joke. The brew is consistently pulled early by the barista. The coffee is scooped by the barista :) and the coffee ground by the barista is sometimes set to the wrong #. I have seen this happen and I am just a customer these days.        I consider myself an expert on coffee taste as I was when I was working for starbucks for 7+ years. The one consistency about a cup of starbucks bold coffee is the consistently weak, watery, bland, missing most tones, etc. that I receive from most of the starbucks in Brooklyn and lower Manhattan. In my office,  few workers have stopped drinking Starbucks every day but there will always be some youngsters taking there place to keep the company doing well. John, your expectations garbage is meaningless to people I know. It's all about the flavor for the average person I personally think. I understand that customer service matters more to some  people. I know there are people out there like this. John, you can say it’s all psychological all you want and it’s about customer service all you want. Starbuck’s coffee brew, specifically, the flavor, has gone downhill, dramatically, since the years you mentioned. I worked as an assitant mgr. and I know what changes were taking place in the delivery from bag to how it’s made. Everything has changed and most people don’t know this. I asked managers, who have been working for Starbucks for a long time agree.  How it’s measured, grounded and then brewed by a barista who doesn’t even drink the coffee is a joke. The brew is consistently pulled early by the barista. The coffee is scooped by the barista :) and the coffee ground by the barista is sometimes set to the wrong #. I have seen this happen and I am just a customer these days. 
      I consider myself an expert on coffee taste as I was when I was working for starbucks for 7+ years. The one consistency about a cup of starbucks bold coffee is the consistently weak, watery, bland, missing most tones, etc. that I receive from most of the starbucks in Brooklyn and lower Manhattan. In my office,  few workers have stopped drinking Starbucks every day but there will always be some youngsters taking there place to keep the company doing well. John, your expectations garbage is meaningless to people I know. It’s all about the flavor for the average person I personally think. I understand that customer service matters more to some  people. I know there are people out there like this.

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