Category Archives: Word of Mouth

Apr 24

Storify Recap: Zocalo Group at Hispanicize 2013

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Zocalo Group attended Hispanicize 2013 to provide attendees a sneak peek of CEO Paul Rand’s book, Highly Recommended, to talk about using digital sharable videos to tell brand stories and to be part of the conversation about social media in the Hispanic market. Check out our Storify-ed recap below, and view more photos on the  continue reading

Jan 16

The Future of Search is Powered by Recommendations: Facebook’s Graph Search

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In response to “come see what we’re building,” Facebook announced yesterday a truly integrated approach to search and social.  By using your unique profile of friends, connections, photos, check-ins and preferences, Facebook will attempt to give you the most relevant answer to questions like “what music do I like that my friends like?” and “which  continue reading

Jan 14

Zócalo Group Recommends: Top 3 Consumer Tech Trends to watch in 2013

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With CES behind us and 2013 entirely in front of us, we wanted to highlight some of the top consumer technology trends we see taking off in 2013. The first is in regards to new ways of manipulating data within devices. The Nature of Touch (or the lack thereof) With the launch of Windows 8  continue reading

Dec 12

Social media hosts bring personality to brands

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We recently caught up with TV host, entertainment reporter and social media host Pili Montilla to talk about what is a social media host and why they are important. You may have seen Pili recently on Spanish TV network Mundo Fox, or perhaps you’ve seen her in the front row of some of the latest concerts  continue reading

Nov 19

Zócalo Group catches up with LATISM

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Our Hispanic word of mouth team recently had the chance to catch up with LATISM (Latinos in Tech Innovation and Social Media) in Houston. We talked to founder Ana Roca-Castro, who shared how in three years the group has grown from 300 tweets daily to 10 MM daily impressions. She also shared the common goals  continue reading

Nov 13

WOMMA Summit 2012: Designing Social Ads with Data

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  Facebook ads are now a crucial part of advertising campaigns. Even though the small format is still being explored, Facebook has discovered that many foundational principles still hold true. The “Designing Social Ads with Data” session at WOMMA Summit, led by Sean Bruich and Adrienne Polich from Facebook, revealed lots of interesting information that  continue reading

Nov 07

WOMMA Summit 2012: The Word of Mouth Marketing Association Selects Zócalo Group as Strategic Marketing Partner

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Zócalo Group will join nearly 500 brands and marketing experts at the word of mouth marketing industry’s premiere event, the WOMMA Summit in Las Vegas.  Organized by the Word of Mouth Marketing Association (WOMMA), the event runs Monday, Nov. 12 through Wednesday, Nov. 14 and features next and best practices in social media and word  continue reading

Oct 03

Social Media Week Chicago: It’s a wrap!

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Thank you to everyone who participated in this year’s Social Media Week Chicago! It was a blast to co-host such a memorable week of panels, sessions and events with the Chicago Tribune. Check out our wrap-up episode of Social Sez, and find more recaps on the SMW Chicago blog.    

Sep 24

Zócalo Group hosts Twitter chat on the power of recommendation

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As we co-host Social Media Week Chicago this week, we wanted to look at how recommendations are playing a role in the word of mouth industry. We’ve partnered with Billy Dec, the CEO and Founder of Rockit Ranch Productions, and Andrew Barber, the founder of leading Chicago hip hop blog, Fake Shore Drive, to discuss the  continue reading

Sep 13

Zócalo Group & WOMMA Host Social Media Disclosure Tweet Chat

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Zócalo Group and the Word of Mouth Marketing Association (WOMMA) are excited to host a upcoming tweet chat about the newly-released Social Media Marketing Disclosure Guide, which was updated in August. The current guide features important guidelines on how to manage disclosure and compliance for various social media programs. Working closely with WOMMA, co-publishers of the updated  continue reading