Category Archives: Word of Mouth

Mar 23

SXSW Highlight: The Power of Word of Mouth


Last year was my first year at SXSW and, to be honest, it was a little overwhelming. So many sessions, so many meetings, so many parties – it can stretch your focus to its limit. This year, having been my second, I was able to sit back and relax a bit and just take it  continue reading

Mar 20

SXSW Inspiration: 3 Companies You Should Know About

wearable tech

By Jeff Woelker While I was at SXSW, I was often struck by the world changing technologies being displayed. Not because they are just “cool”, but because they have a tangible real world application to change people’s lives. In many cases, truly inspiring to see and hear. Below we’ve highlighted 3 of those companies, what they  continue reading

Mar 19

SXSW Retail Disruptors: 5 (more) Companies You Should Know


By Jeff Woelker Several of our Zócalo Group team members were able to attend SXSW 2015 and while we were there, we were able to attend some extremely interesting and insightful sessions. One in particular, Startup Stars: Meet The New Retail Disruptors, made a big impact in how we’re thinking about the new players in retail space.  continue reading

Mar 18

SXSW Retail Disruptors: 5 Companies You Should Know


By Jeff Woelker Well, SXSW Interactive is wrapping up yet another successful year. In case you have never been, SXSW is one of the premier events for the interactive, music, and film industries (and all related industries). Each year, everyone involved comes together in downtown Austin for a few weeks to discuss where the industries have  continue reading

Feb 18

Jimmy Fallon Makes “The Tonight Show” Share-able


By Hayley Gregory Jimmy Fallon recently marked his one year anniversary as host of NBC’s The Tonight Show. Originally host of Late Night with Jimmy Fallon; the comedian made the jump to the flagship talk show, eradicating its traditional format in the process. The Tonight Show of Carson and Leno featured content tailor-made for television,  continue reading

Apr 24

Storify Recap: Zocalo Group at Hispanicize 2013


Zocalo Group attended Hispanicize 2013 to provide attendees a sneak peek of CEO Paul Rand’s book, Highly Recommended, to talk about using digital sharable videos to tell brand stories and to be part of the conversation about social media in the Hispanic market. Check out our Storify-ed recap below, and view more photos on the  continue reading

Jan 16

The Future of Search is Powered by Recommendations: Facebook’s Graph Search


In response to “come see what we’re building,” Facebook announced yesterday a truly integrated approach to search and social.  By using your unique profile of friends, connections, photos, check-ins and preferences, Facebook will attempt to give you the most relevant answer to questions like “what music do I like that my friends like?” and “which  continue reading

Jan 14

Zócalo Group Recommends: Top 3 Consumer Tech Trends to watch in 2013


With CES behind us and 2013 entirely in front of us, we wanted to highlight some of the top consumer technology trends we see taking off in 2013. The first is in regards to new ways of manipulating data within devices. The Nature of Touch (or the lack thereof) With the launch of Windows 8  continue reading

Dec 12

Social media hosts bring personality to brands

pili montilla

We recently caught up with TV host, entertainment reporter and social media host Pili Montilla to talk about what is a social media host and why they are important. You may have seen Pili recently on Spanish TV network Mundo Fox, or perhaps you’ve seen her in the front row of some of the latest concerts  continue reading

Nov 19

Zócalo Group catches up with LATISM

latism banner

Our Hispanic word of mouth team recently had the chance to catch up with LATISM (Latinos in Tech Innovation and Social Media) in Houston. We talked to founder Ana Roca-Castro, who shared how in three years the group has grown from 300 tweets daily to 10 MM daily impressions. She also shared the common goals  continue reading