Category Archives: SXSW

Mar 22

Looking Back at SXSW: The Misses

Looking Back at SXSW: The Misses

Just like I shared all of the hits during SXSW, a conference that vast also had its misses. Check out a couple that I noticed below: Misses All of those speakers who disappointed by not delivering on the promise of the session description. Case in point, Amber Case, who is a Cyborg Anthropologist and Technologist  continue reading

Mar 22

SXSW Music: After Our Ears Stopped Ringing

SXSW Music

The unmistakable sound of eight poorly-shaven indie bands sound checking kick drums has finally ceased, which can only mean SXSW Music has come and gone. After five days and counting of accumulating artist interviews, live concert footage and b-roll on behalf of one of our biggest clients, I’d like to think I’ve gained some perspective  continue reading

Mar 21

Looking Back at SXSW 2012: The Hits

Looking Back at SXSW 2012: The Hits

Since this was my first SXSW, I decided to go for the trifecta: interactive, film and music. The panel offerings were as diverse and stimulating as the people attending (such fun people watching, especially as the interactive crowd morphed into the film and music attendees). And while speaker perspectives were unique, there seemed to be  continue reading

Mar 21

The One Thing I’d Love To See At SXSW Next Year

The One Thing I’d Love To See At SXSW Next Year

I finally got a chance to see what all the SXSW fuss was about, and I’m sold. I returned from Austin with a packed notebook full of ideas and tools to explore, great new relationships with industry peers, and plenty of hilarious memories with colleagues. I’m already looking forward to next year.  If I had  continue reading

Mar 15

Confessions and Insights from SXSW Newbie

Confessions and Insights from SXSW Newbie

I have a confession: This is my very first blog post. This past week was also my first time at SXSW. To be honest, I was a little skeptical leading up to it. But SXSW was everything I’ve heard it could be—and more! Here are the top experiences and insights I took away from the  continue reading

Mar 15

What We Learned at SXSW Without Attending a Single Session

What We Learned at SXSW Without Attending a Single Session

Hello blog friends! Ross DeFilippis and Marty Finnat the helm here. While we happened to be in Austin during SXSWi, we unfortunately didn’t make it to any sessions, as we were too busy kicking a%$ for a client [*digital high-five*]. Nonetheless, we lurked around the convention center daily, attended a slew of after parties, networked with many  continue reading

Mar 13

Zócalo Recommends: SXSW Music

Zócalo Recommends: SXSW Music

“The music is as much a part of the memory as the memory is of my identity.” Debbie Millman Over the years, music has been referred to as a cross-cultural experience and as Debbie Millman’s quote puts it, makes each one of us who we are.  That’s why it’s no wonder that music at SXSW  continue reading

Mar 10

Square Smarts: SXSW Trends, Changes to Twitter’s Brand Pages & Kony 2012

Square Smarts: SXSW Trends, Changes to Twitter’s Brand Pages & Kony 2012

Heading to SXSW? 5 Trends to Watch As we all know, the South by Southwest Interactive conference kicks-off today. The social media by day and barhopping extravaganza by night event is sure to highlight some key trends in social media. This year expect to hear discussions related to social discovery and ambient awareness apps like  continue reading

Mar 09

Social Media Hit or Miss: SXSW Edition

Social Media Hit or Miss: SXSW Edition

Here’s our take on which brands have made an impact, for better and for worse, across the social media sphere this week. Brands are chosen based on compelling recommendations, best practices and overall reach and impact. Here’s the first weekly edition, SXSW style. Bottoms up! SXSW Party Time Simplee, startup that makes medical bills simpler, wins  continue reading

Mar 07

Zócalo Recommends: SXSW Interactive

Zócalo Recommends: SXSW Interactive

If your situation is anything like ours is this year, it’s just a matter of days before you’re faced with the proverbial beast that is SXSW. Based in Austin, TX with the majority of events being held at the Austin Convention Center, each week’s schedule is jam-packed and ready to bombard attendees with a plethora  continue reading